Pleasant View Gardens to Hold Virtual Open House
This year, due to COVID-19, Pleasant View Gardens (PVG) has announced it will be holding its first annual Virtual Open House Week, with each day holding unique events that are guaranteed to be informative, helpful, and even entertaining.
“One of our favorite things during the year is our summer Open House,” says PVG National Sales Manager Andy Huntington. “But given all that’s going on in the world, we’ve had to remain flexible in how we present ourselves. Which is why we’re providing our customers and partners the opportunity to learn about our plants and programs in a virtual setting. This allows us to continue to foster great relationships, while at the same time providing information our customers need to become even more successful.”
Pleasant View will kick-off day one of its Virtual Open House Week with a Facebook Video Premier from one of the industry’s founding families, the Huntingtons. Later that same day, and each day following, PVG’s Research & New Product Development Manager, Adam Moseley, will give viewers the low-down on all the new Proven Winners plant varieties for 2021 via Facebook Live. And, as with any FB Live event, attendees will be able to see what Adam’s showcasing in real time, while also participating by getting answers to their burning horticultural questions.
In addition to another Facebook Live review of new intros by Adam, day two of the virtual event treats viewers to John Gaydos, the director of Product Development and Promotion. In this segment, Gaydos will be taking over the PVG Facebook page, serving up his expertise regarding Proven Winners plant genetics, and how plants become Proven Winners. Viewers will also be able to interact with John by providing questions and comments.
Day three of Virtual Open House Week includes the first of many future industry influencer panel discussions, where experts from all areas will chat via a Zoom conference call. Moderated by Andy Huntington, PVG’s panelists will discuss some of today’s hottest topics live, and include Ken Araujo, owner of Araujo Farms; Marshall Dirks, director of Marketing & Public Relations from Proven Winners, Jasmina Dolce, editor of GPN Magazine; Laura and Aaron LeBoutillier from Garden Answer; Kate Spirgen, editor of Greenhouse Management and Garden Center magazines; Janeen Wright, editor of Greenhouse Grower magazine; Chris Beytes, editor of Grower Talks magazine; and Linda Zukas, retail sales manager of Nunan’s Florist & Greenhouse. As with the Facebook Live events, off-screen viewers will be able to pose questions for the panel to address live or as a follow-up.
In addition to Mr. Moseley’s presentation of the next set of stunning new Proven Winners varieties, day four of PVG’s Virtual Open House Week includes a PVG Facebook page takeover from Proven Winners Retail Account Manager Meghan Owens. On this day, Meghan will review the different retail marketing support programs provided by Proven Winners to help retailers grow their business.
The final day of PVG’s Virtual Open House Week starts with the last of Adam Moseley’s reviews of new Proven Winners varieties for 2021 and closes with a Facebook Video Premier of Pleasant View’s Andy Huntington wrapping up the week’s events.