Proven Winners, Walters Gardens introduce Mangave collection
Proven Winners and Walters Gardens announced they plan to launch ART & SOL Mangave, a Modern Plant Collection this year.
The Manfreda x Agave hybrids are the result of an extensive breeding effort at Walters Gardens. The top six varieties from this program have been moved into the Proven Winners brand, where they will be sold under the ART & SOL collection. This is an ongoing breeding program for Walters Gardens, with more introductions expected soon.
Proven Winners recognized the exceptional and diverse qualities of Mangave and saw them as a valuable addition to the brand. Also, understanding the ongoing issue of water scarcity, Proven Winners recognizes the necessity of adding drought-tolerant plants to the brand. Mangave require less water than many other genus and offer solutions aligned with sustainable garden practices such as water conservation.
To promote brand awareness, Proven Winners containers are required for the Mangaves. The premium 3-by-6-inch hanging label is required for all varieties in the collection. Hanging labels come with an accompanying 10-inch riser. The riser and hanging label ensure the tag is visible above the foliage with easy access for garden center customers.
ART & SOL varieties will be offered from Walters Gardens as wholesale liners. They will continue to be sold through Walters Gardens’ existing sales channels, both directly and through broker companies. A limited quantity of plants will be available in the spring of 2024, with a wide release to consumer audiences planned for 2025.
More information is available at provenwinners.com.
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