Syngenta Flowers Acquires Varinova Cyclamen Business
Last week, Syngenta Flowers announced it had successfully completed its acquisition of Varinova’s cyclamen business.
The combination of technical expertise and the innovative varieties from Varinova with the market access and world-class science of Syngenta allows Syngenta Flowers to elevate its position in the cyclamen market.
Michael Kester, Syngenta’s global head of flowers, said “Cyclamen is a focus crop for us in which we are determined to grow through a broader portfolio and strong technical support to our growers. Varinova brings the complementary product portfolio and breeding pipeline we were looking for. Our future portfolio is now more complete, more state of the art and offers important features like Botrytis resistance.”
Marga Janus and Bart Kuijer, owners of Varinova, are pleased with the acquisition. “Varinova has a strong name in the market. This step will help bring our breeding program with beautiful cyclamen genetics to the next level. We look forward to making use of the commercial power of Syngenta.”
Varinova will continue to sell their assortment to their customers. In addition, as of now, Syngenta Flowers customers can order all cyclamen products through the Syngenta Flowers sales team.
During the Week 24 Flower Trials, the full Varinova assortment will be presented with the Syngenta Flowers genetics at the Syngenta Flowers location in De Lier.
To learn more, visit www.syngentaflowers.eu or www.varinova.com.