Proven Winners 75 new varieties for 2024

May 3, 2023
Proven Winners introduces more than 75 new varieties for 2024

Proven Winners recently announced the introduction of over 75 new varieties of annuals, perennials and shrubs for the 2024 season. These new selections are the culmination of years of breeding, selection and attention to consumer demand. Each has been rigorously tested for superior garden performance, including disease resistance, vigor, durability and more. 

“We are thrilled to introduce these new Proven Winners varieties,” said Kevin Hurd, vice president of product development. “These plants were carefully selected for their exceptional garden performance across growing conditions, their beauty and consumer draw.”

Hurd leads the multi-year trial process for new introductions, which involves testing plants in containers and in-ground trials in multiple locations.

Growers and grower-retailers interested in the 2024 new releases should contact their preferred broker or Proven Winners propagator for details. 

Complete information about the 2024 new releases, including an in-depth video of all new Proven Winners plants and products, can be found at