New Gardener Features on BloomIQ.com
The John Henry Co. recently announced updates it has made to the BloomIQ.com website. The site has expanded with new features to help novice and experienced gardeners plan their purchases in advance and ensure plants thrive once they get home.
“Gardeners have questions about garden design both before they visit the garden center and after they come home with their plant purchases,” said Erin Willigan, vice president of marketing for BloomIQ, “The information on a plant tag provides all the essential planting and care information, but gardeners often need assistance with companion plants, garden design and troubleshooting.”
With that in mind, BloomIQ.com now includes a comprehensive library of articles on popular indoor and outdoor plants. The articles expand on the website’s plant encyclopedia and garden collections to provide in-depth design ideas, care tips, and troubleshooting advice for all gardening zones. When linked to a plant tag, the BloomIQ.com article library provides the individualized support gardeners need.
BloomIQ.com feature articles are also more accessible than ever through a new turnkey marketing program for breeders, growers, and retailers interested in promoting their plants to the gardening public. The marketing program provides graphic design and 2D-imprinted code creation services for plant tags, URL management tools, website content, and reporting metrics.
“Our 2D code marketing program and BloomIQ.com website allow growers and garden centers to dynamically engage retail consumers, creating the opportunity for both planned and impulse purchases,” said Kristi Huffman. For more information visit, www.jhc.com.
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