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On a cold, snowy day in Chicago, I did something for the first time that I told myself I would never do: I ordered groceries online. I know; this doesn’t seem like a momentous occasion... more »
Strategic New-Media Marketing is Worth the Investment
New-media marketing seems like something that should be easy to understand and execute, doesn’t it? You’d be surprised, as I was, to study the many ways members of our industry approach marketing with new-media technologies... more »Top 10 Considerations for Selling Online
While I was at MANTS in January, a garden center owner asked me, "Is this e-comm thing going to be big someday?" This left me completely speechless. Whether you believe it’s a t for your... more »What Your Customers Should Hear
The importance of a good brand image is high on the agenda for garden centers. Businesses know that seeing wilted plants or poorly maintained facilities aren’t going to be a selling point for customers so... more »
Evaluating a Landscape
When a customer walks into your garden center, your opening line is: "How may I help you?" What do you reply with when that person says that he or she wants to make changes in... more »
Divine Design Strategy: Finding the ‘Pain Points’ that Make Higher Quality Sales
When spring begins to burst in earnest and sprouts begin to shoot up, you can feel the energy in the garden center change each day that trucks start rolling in with new product. From the... more »
Trending Overseas
The Garden Retail Experience 2018 was in full swing this year. In February, the even location in Nieuwegein, the Netherlands, was converted into Garden Centre TREx: At the very entrance, you stepped into a completely... more »
A New Look
There's something new beyond the new products, new exhibitors and new connections you’ve come to expect each year from the National Hardware Show — the show’s look. The National Hardware Show recently launched an all-new,... more »Why Are You Special?
Are you worth a special trip for the consumer to make? At the end of the day, that’s the one question that looms largest in the consumers’ minds and that will make the difference between... more »
Pumpkin Glow
HOW DID THE EVENT START? Being a family business we wanted to generate an event that was for families and free to the public. The first year of Pumpkin Glow (2012) we donated pallets of... more »Fear of Missing Out
If you haven’t heard of the term FOMO, popularized largely by millennials as a fear of missing out, I’m here to tell you that it could be bene cial to your garden center. FOMO was... more »
Innovation Over Tradition
The reverse of urban sprawl produces new challenges to the garden center retailer. This reversal also produces new opportunities to those with the vision to provide big color in small spaces. Throughout much of the... more »Sign up to receive updates from L&GR.
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