April 2018
A Premium Price

On a cold, snowy day in Chicago, I did something for the first time that I told myself I would never do: I ordered groceries online. I know; this doesn’t seem like a momentous occasion... more »

April 2018
Strategic New-Media Marketing is Worth the Investment

New-media marketing seems like something that should be easy to understand and execute, doesn’t it? You’d be surprised, as I was, to study the many ways members of our industry approach marketing with new-media technologies... more »

April 2018
Top 10 Considerations for Selling Online

While I was at MANTS in January, a garden center owner asked me, "Is this e-comm thing going to be big someday?" This left me completely speechless. Whether you believe it’s a t for your... more »

April 2018
What Your Customers Should Hear

The importance of a good brand image is high on the agenda for garden centers. Businesses know that seeing wilted plants or poorly maintained facilities aren’t going to be a selling point for customers so... more »
Design integration: Welcoming stone walkway with low perennials in walk, color echo of perennials and painted chairs on porch; complex, colorful landscape beside – Crow (Michigan) 8/99

April 2018
Evaluating a Landscape

When a customer walks into your garden center, your opening line is: "How may I help you?" What do you reply with when that person says that he or she wants to make changes in... more »

April 2018
Divine Design Strategy: Finding the ‘Pain Points’ that Make Higher Quality Sales

When spring begins to burst in earnest and sprouts begin to shoot up, you can feel the energy in the garden center change each day that trucks start rolling in with new product. From the... more »

April 2018
Trending Overseas

The Garden Retail Experience 2018 was in full swing this year. In February, the even location in Nieuwegein, the Netherlands, was converted into Garden Centre TREx: At the very entrance, you stepped into a completely... more »

April 2018
A New Look

There's something new beyond the new products, new exhibitors and new connections you’ve come to expect each year from the National Hardware Show — the show’s look. The National Hardware Show recently launched an all-new,... more »

April 2018
Why Are You Special?

Are you worth a special trip for the consumer to make? At the end of the day, that’s the one question that looms largest in the consumers’ minds and that will make the difference between... more »
Pumpkin Glow at Ellis

April 2018
Pumpkin Glow

HOW DID THE EVENT START? Being a family business we wanted to generate an event that was for families and free to the public. The first year of Pumpkin Glow (2012) we donated pallets of... more »

March 2018
Fear of Missing Out

If you haven’t heard of the term FOMO, popularized largely by millennials as a fear of missing out, I’m here to tell you that it could be bene cial to your garden center. FOMO was... more »

March 2018
Innovation Over Tradition

The reverse of urban sprawl produces new challenges to the garden center retailer. This reversal also produces new opportunities to those with the vision to provide big color in small spaces. Throughout much of the... more »


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