Articles
An Inside Look
In June I visited Seattle, Washington, for the Garden Centers of America (GCA) summer tour and ended up taking a tour of a different kind as well. I went to the Boeing factory up in... more »
Top Trends from Overseas
The Royal Horticultural Society’s Chelsea Flower Show takes place in the grounds of the Royal Hospital Chelsea, London, each year. The show hosts the top horticulturalists from around the world. Each year the event showcases... more »
When Serendipity Meets Strategy
Many of us have heard the old quote, “Success is when preparation meets opportunity.” But, so many people struggle in our industry as they are investing in either being busy without a real strategy or... more »
Going Natural
Your customers look to you and trust you for advice on what to plant, what to use in their yards and homes and how to get their desired results. I hope that the thoughts and... more »5 Tips to Bring More Buzz to Your Store
We live in a fast-paced world where innovation happens daily. In many cases, these improvements are time-savers — products that enable us to finish faster and/or do more. Being a gardener myself for more than... more »
The ‘Garden” Part of Miniature Gardening
The gardening in miniature niche is, quite possibly with no pun intended, the biggest idea to happen to the garden industry in ages. You’ll find designated miniature departments in many nurseries and garden centers these... more »Stretching …
“Standing still” and “Breaking” are two polar opposites. It’s easy to visualize each end of the axis, whatever the activity. In between is stretching. Stretching is growth, Extending our reach. Becoming more resilient, limber and... more »
Apple Tasting
HOW DID THE EVENT START? Jon Denney: It started 31 years ago, but a kind of apple tasting started even a year before that. There was a Home Orchard Society that I always enjoyed going... more »Breathe New Life
I’d be remiss not to start my note this month with the obvious. Hopefully you noticed a large change to the cover of the magazine: a new logo. As you flip through the pages of... more »
Creating Advocates
Since the dawn of commerce many things have changed in the world of marketing. Technologies have advanced, and we’re able to reach our audiences in ways that once seemed impossible. However, if one standard has... more »
Upstate New York’s Finest IGCs
BADDING BROS FARM MARKET AND GARDEN CENTER East Amherst One thing really stood out at Badding Bros and that was consistent signage. Every sign had the same chalkboard- style look and feel from 1) the... more »Good Websites Have a Goal
Why does the marketing budget get cut when times are tough or when business is going hog-wild? Frequently, it’s because businesses don’t measure the value of their marketing dollars. Therefore, in down times, they “can’t... more »Sign up to receive updates from L&GR.
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