Articles

August 2019
Keeping an Eye on the Future

Every May for the last eight years, Lawn & Garden Retailer’s sister publication, GPN, has published its annual list of 40 young men and women who are really making a difference in the horticulture industry.... more »
The fine art of watering garden center

August 2019
The Fine Art of Watering

After counseling another business owner about watering, warrantees and similar teachable moments in the challenges of watering, it occurs to me that this might be a good thing to talk about during our hottest season.... more »

August 2019
Merchandising and Display Tips & Tricks for Your Garden Center

Garden centers as well as other independent retailers face a unique challenge that sets them apart from typical department stores, big boxes and large chains: With such a specific market and depending on the time... more »
JVI Secret Gardens pots planters

August 2019
Touring Music City

In June, I had the opportunity to attend the GCA’s Summer Tour in Nashville, Tennessee, where I spent three days touring garden centers not as a customer, as I would have in my previous life,... more »

August 2019
A Sense of Balance …

Conventional wisdom says that with age comes knowledge and experience, and one should then be able to ferret out the answers and solutions to those deep, consequential questions and challenges that have eluded us. The... more »
Its small world after all - miniature house plants terrariums

August 2019
It’s a Small World After All

While retailers look for new ways to intrigue customers with unique products and events, plants still drive the majority of garden-center sales. And have you noticed? Small is fashionable! Or, at least, it can be.... more »
Moore & Moore demonstration by Sharon Hadden of Allisonville Nursery

August 2019
Greetings!

As you might have already heard in last month’s issue, I recently joined Lawn & Garden Retailer as the new managing editor. With more than 20 years of trade magazine editing experience, I am really... more »
Ready for Retail California Spring Trials

July 2019
Ready for Retail

Each year, California Spring Trials (CAST) provides our industry with the opportunity to see and learn about the latest new variety introductions that are on tap for the coming year. This year, CAST took place... more »
Pohmer What Your Message Says about you

July 2019
What Your Brand Message Says ABOUT YOU …

I was just reading about the once great Sears announcing a re-branding with a new logo, a new tagline — “Making moments matter” — and a new focus on “home and heart.” In my mind,... more »
Fall Store Display opening-horiz

July 2019
Sparking More Sales

When spring fever hits, it’s easy to step back and watch the products roll off your shelves. Shoppers are on a mission to color their homes and leave behind a long and dreary winter. But... more »
Hitting the Target: Marketing to Shoppers Under 40

July 2019
Hitting the Target: Marketing to Shoppers Under 40

"Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns — such as KFC’s Kentucky Fried... more »

July 2019
figuring out how and why your customers buy

Do you know how and why your customers make their purchasing decisions? You might have an idea or a gut feel for why they do what they do, but how accurate is it? The same... more »

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