Articles
A little rain didn’t dampen the mood at California Spring Trials, where breeding companies had their new and notable varieties on full display. On the following pages is some creative inspiration you can bring to...
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Three-season crops were a continuous trend at California Spring Trials. We caught up with some breeding companies to find out more about these season extenders and how garden centers can promote them to their customers....
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June is National Pollinator Month, meaning it is the perfect time to hone in on your year-round messaging, how the products you sell help bees and other pollinators. Here are some resources available to help...
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Debbie Foisy is giving the presentation “Turn Your Boring Plant Expertise Into Fun, Catchy Videos” on Tuesday, July 18, at Cultivate’23. Here, she shares some tips from her more than 10 years of creating videos for...
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A few fundamental questions for you to ponder: Are you selling plants or providing solutions and fulfilling the needs and expectations of your customers? Are you in a transactional mindset, selling one plant at a...
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Known to attract thousands of industry professionals, Cultivate’23 will take place July 15-18 at the Greater Columbus Convention Center in Columbus, Ohio. Visitors travel from all 50 states and over 40 countries to attend the...
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Devon Klingman is co-owner of Rockledge Gardens with her partner Brendan Hayes-Morrison. They celebrate one year of ownership in June. Can you share a little bit about what you were doing before buying Rockledge Gardens...
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You may not realize it, but the story of your business — of any small business — is an epic one. It is a story about taking magnificent risks for elusive rewards, about shouldering burdens,...
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I’ve just returned from traveling down the California coast over five days to attend California Spring Trials and check out what the breeding companies and other exhibitors have been working on for the coming year....
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In Simon Sinek’s book “Start With Why,” he addresses the “Law of Diffusion of Innovation.” It’s a fancy way of saying there is a wide range of decision-making for IGCs who want to leap into...
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Danielle and Lauren Gambino have always had a love for plants, but it wasn’t until 2020 and the COVID-19 pandemic that these sisters decided to turn their hobby into their business. Danielle had a retail...
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Productivity isn’t necessarily about how many things you get done every day, but rather how many of the right things — the things that add the most value to your customers and your business —...
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