Articles
Merchandising inspiration from California Spring Trials
A little rain didn’t dampen the mood at California Spring Trials, where breeding companies had their new and notable varieties on full display. On the following pages is some creative inspiration you can bring to... more »
3-Season crops for more sales
Three-season crops were a continuous trend at California Spring Trials. We caught up with some breeding companies to find out more about these season extenders and how garden centers can promote them to their customers.... more »
Creating a buzz about pollinators
June is National Pollinator Month, meaning it is the perfect time to hone in on your year-round messaging, how the products you sell help bees and other pollinators. Here are some resources available to help... more »
Video tips and tricks for garden centers
Debbie Foisy is giving the presentation “Turn Your Boring Plant Expertise Into Fun, Catchy Videos” on Tuesday, July 18, at Cultivate’23. Here, she shares some tips from her more than 10 years of creating videos for... more »
The importance of treating garden center customers as guests
A few fundamental questions for you to ponder: Are you selling plants or providing solutions and fulfilling the needs and expectations of your customers? Are you in a transactional mindset, selling one plant at a... more »
Green industry comes together for Cultivate’23
Known to attract thousands of industry professionals, Cultivate’23 will take place July 15-18 at the Greater Columbus Convention Center in Columbus, Ohio. Visitors travel from all 50 states and over 40 countries to attend the... more »
5 Minutes With … Devon Klingman
Devon Klingman is co-owner of Rockledge Gardens with her partner Brendan Hayes-Morrison. They celebrate one year of ownership in June. Can you share a little bit about what you were doing before buying Rockledge Gardens... more »
Bring on the dragons
You may not realize it, but the story of your business — of any small business — is an epic one. It is a story about taking magnificent risks for elusive rewards, about shouldering burdens,... more »What a week! A look back at California Spring Trials
I’ve just returned from traveling down the California coast over five days to attend California Spring Trials and check out what the breeding companies and other exhibitors have been working on for the coming year.... more »
Beyond the brick and mortar: A race for revenue and relevance
In Simon Sinek’s book “Start With Why,” he addresses the “Law of Diffusion of Innovation.” It’s a fancy way of saying there is a wide range of decision-making for IGCs who want to leap into... more »
PLNTD in the community
Danielle and Lauren Gambino have always had a love for plants, but it wasn’t until 2020 and the COVID-19 pandemic that these sisters decided to turn their hobby into their business. Danielle had a retail... more »
What’s your focus: How to differentiate the vital from the trivial in your business
Productivity isn’t necessarily about how many things you get done every day, but rather how many of the right things — the things that add the most value to your customers and your business —... more »
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