Articles
Garden Pharmacy 101
To the consumer, garden centers are the epicenter of their gardening world. For most of them, it’s where they find the plants they need, the soil to fill their pots, and even sometimes the new... more »
Keeping Your Brand Fresh
I recently came across a fairly succinct definition of a brand: “The intangible sum of a retailer or product’s attributes: its name, packaging and price positioning, its history, its reputation, and the way it’s advertised.”... more »
Adding Hemp as a Product Category
North Carolina-based Fifth Season Gardening Co. has found success in marketing its current product selections to the expanding hemp market. The family-owned business specializes in hydroponics, homebrew and organic gardening equipment at its five locations.... more »A Too-Quiet Summer
It’s the height of summer, and my flower gardens are a riot of color. But it’s a decidedly quieter riot here in the mid-Atlantic region, both thanks to the fact that cicada Brood X stayed... more »Gardens of Honor
As the centennial anniversary of the Tomb of The Unknown Soldier approaches on Nov. 11, Society of the Honor Guard, Tomb of the Unknown Soldier (SHGTUS) is encouraging homeowners to consider installing a Never Forget Garden... more »
Spread Your Wings
During the early days of the pandemic, many people found solace in being outdoors, whether gardening, hiking or birdwatching. In fact, the 2020 Great Backyard Bird Count broke more records and attracted more participants than... more »
5 Minutes with … Gina and Caitlin Miller
Gina and Caitlin Miller are sisters who own and manage Miller Flowers, a business their parents founded more than 27 years ago. You grew up in the industry, as your parents started a pig-farm-turned-greenhouse; how... more »
Rising Stars in the Industry
Every May for the last 10 years, Lawn & Garden Retailer’s sister publication, GPN, has published its annual list of 40 young men and women who are really making a difference in the horticulture industry.... more »
Planting for the Fall
Though fall may seem a long way off, the time to sow for fall harvest is May to early August. When back-to-school promotions appear, retailers should begin offering large packs and pots of vegetable transplants.... more »
Marketing Trends to Avoid in 2021
In a world where digital has become an integral piece of every garden center’s marketing strategy, there is only one thing worse than having no strategy at all — having a bad digital marketing plan... more »
Raising the Bar
While we may have thought the growth seen in 2020 was an anomaly, indications so far point to continued growth for 2021. With more Garden Center Group members reporting in our weekly department review (WDR),... more »
My Money Is on You
As I write this column a few weeks post-Mother’s Day, the spring results have ranged from uninspired to good to outstanding, depending on your varied expectations and perceptions as compared to 2020. To help put... more »
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