Articles
Talking About My Generation
I have to admit, when there’s a mention of Generation X, my ears perk up. Not because I identify so much with it (which I do), but because it’s a generation so infrequently talked about.... more »
Does the In-Store Experience Matter?
I recently celebrated my birthday (I defer on saying how old, but suffice it to say that if they actually had a lit candle for each year on the cake, our local fire department would... more »
Creating a Custom Solution
It can be a challenge to find the right point-of-sale (POS) service/system to meet the specific needs of your garden center. Ron Vanderhoff, general manager and vice president of Corona del Mar, California-based Roger's Gardens,... more »
Taking it Outside
Just like seasons, the outdoor living industry is consistently changing. In order to keep up, home improvement experts, builders, remodelers, industry leaders and professionals need to engage with the industry, empower themselves with the most... more »
The Two Roads of Succession: Built to List or Build to Last
As with any good road trip that you are planning, there is wisdom in always “starting with why.” And when embarking on the journey of succession planning, the very same holds true: Why? Let’s start... more »
Battling Bad Information
We don’t just sell plants; we sell advice, expertise, experience, years and years of trial and error, and dreams. However, let’s get real, we all know there is a TON of really bad gardening advice... more »5 Minutes with … Stephanie E. Whitehouse
Could you share a little about your background? I went to undergrad for plant science and grad school for weed ecology, both at Cornell University. I was then recruited by Peace Tree Farm, where for... more »
Selling More Water Features
"How do I sell more water features in my store?” has to be on the top 10 list of questions I get asked most often. It’s a great question, and the answer is simpler than... more »Time for a Tour
I’ve been spoiled living in western Pennsylvania this winter. As I write this in February, we’ve only just gotten our first real taste of winter with a 5-inch snowfall overnight and more falling throughout the... more »
Celebrating, Marketing and Merchandising a Milestone
Last summer, when it was time to select a name for our newest spreading petunia, the launch team behind the Wave brand decided to engage its very-active social media community. We asked Wave Fans on... more »
It’s in the Pantry
As with any industry, garden centers are looking for new ways to generate revenue. And despite a projection of $51 billion in revenue to kick off the new decade (IBISWorld, 2020), now more than ever... more »
Expanding Ecommerce
Passion, vision and ethics — it helps you visit the homes and lives of your customers and give them what they want and need. As of now, the horticulture industry has really stepped up its... more »
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