Articles

November/December 2017
Where Food Comes From

We as an industry are always looking to capture that elusive millennial demographic, and I get it. There’s a need for that next generation of plant lovers, or at least plant purchasers. I see among... more »

November/December 2017
10 Ways to Create a Dynamic Customer Experience

The way you design and brand your retail space can impact your customers' perceptions and influence their behavior. Creating an engaging environment that reflects your brand, tells your story and caters to your target market... more »

November/December 2017
Summertime in Virginia

Anderson’s Newport News, Virginia At Anderson’s Newport News, creative miniature gardens offered inspiration with shop-able displays like 1. this whimsical creation in the top of a yellow wheelbarrow and 2. numerous ideas such as this... more »

November/December 2017
Retail Relevance

As preparations begin for another year, garden retailers are tasked with taking an honest assessment of the past season. From profits to losses; fast- turning inventory to what’s left on the benches; employees that excelled... more »

November/December 2017
Garden Centers Sell More When Foliage Is First

Name a position in any garden center, and I have pretty much worked it. After 30 years in this industry, working through booms and busts, before computers and social media, even before there were box... more »

November/December 2017
Winners Circle

As the year comes to an end, this is an opportune time to evaluate the past season and plan for 2018. As you begin making selections for your plant offerings, you'll want to choose varieties... more »

November/December 2017
New Ideas From New England

Signage The “Pumpkins for a Purpose” signs throughout Gardener’s Supply in Williston, Vermont, have more words than most, but a large headline and a story that all pumpkin sale proceeds support breast cancer research and... more »

November/December 2017
Localizing a Gift Department

Amber Kneibel did not have just one reason to launch her boutique in Rockford, Michigan — she had dozens. Already active on social media, she had been meeting artists with an incredible diversity of talents... more »

November/December 2017
Create Some Magic

When I ask independent retailers what their trade area radius is I often receive blank stares. Why is this important? Frankly, the more I try to understand, the more perplexed I become, sometimes to the... more »

September/October 2017
Moving Inside

Moving is always quite a process. On one hand it’s the stress of finding a new place and packing and unpacking dozens of boxes, but on the other hand it’s an opportunity to purge unwanted... more »

September/October 2017
Pollinators Prevail

Inspiration can come from anywhere, but for Al’s Garden & Home in Oregon, they didn’t have to look very far. They took a hot topic in the industry right now, pollinators, and transformed it into... more »

September/October 2017
Permission to Sell More

How do you know when you’re presented with an opportunity to take a seemingly basic sale to the next level? Or make a dull client request rise to the level of dramatic transformation? It can... more »


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