Articles

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10 tips to maximize your email marketing

Email marketing is a powerful tool garden retailers have to engage with their customers, build brand loyalty and drive sales. One key ingredient for successful email marketing campaigns is a solid database of customer email... more »

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5 Minutes With … Hannah Brookfield

Owner of BotaniGal in Sykesville, Maryland, Hannah Brookfield is a certified professional horticulturist and a certified horticulture therapist. What made you choose horticulture as a career? It actually chose me. My first job was at... more »

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Headwinds or tailwinds as 2024 approaches

It never ceases to amaze me that any three people in our industry can view the same data and situation and interpret this information differently, each of the three arriving at different conclusions and plans... more »

Lukas Nursery & Butterfly Encounter

“The Butterfly Encounter attraction has grown to be one of the top tourist attractions in Central Florida.” Year founded: The Lukas family started its agricultural endeavors on the current property in 1912 with row crops... more »

KBK Garden Center & Nursery

“We are able to help fit the perfect plant with the location, diagnose issues customers are having and help the many new gardeners be successful.” Year founded: Kris Krause purchased an existing garden center and... more »

Wallace’s Garden Center

“We are always looking for a balance between being a true garden center and plant-centric retailer and all the other parts that make us such a unique place to visit.” Year founded: Wallace’s Garden Center... more »

Village Green Home and Garden

“We love to display anything from furniture in a full setting in order for a customer to visualize it in their space to beautiful end caps full of color.” Year founded: Village Green opened in... more »

The Plant Farm

“At our store, we have two exceptional plant exhibits that serve as sources of inspiration and customer engagement.” Year founded: The Plant Farm was founded in 1969, starting with tomato plants and growing into what... more »

Piedmont Feed & Garden Center

“Part of our mission is to enrich the lives of those we serve by connecting them with nature through knowledge, products and services.” Year founded: Piedmont Feed & Garden Center was founded in 1988. Current... more »

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Trial-proven produce varieties to stock your benches

All-America Selections continues to evolve after celebrating 90 years of plant trialing last year. Along with a robust testing program for flowers, the independent nonprofit organization recognizes vegetables that perform well on a national or... more »

OTB management is an inventory-planning method to better determine what products to order and how much of each is needed.

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Open-to-buy inventory management key for retailers

Have you heard of open-to-buy (OTB) inventory management? OTB management is an essential tool for running a healthy business. But what exactly is OTB, and why is it so important? According to a Harvard Business... more »

Ken Lain is president and owner of Watters Garden Center in Prescott, Arizona.

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5 Minutes With … Ken Lain

A salesperson at heart, Ken Lain has a business management degree from Arizona State University and is president and owner of Watters Garden Center in Prescott, Arizona. What brought you to the green industry? The... more »