Bronner’s Christmas Wonderland in Frankenmuth, Michigan Halloween

August 2021
Finding Holiday Inspiration By Ana Olvera

A recent trip to Bronner’s Christmas Wonderland found holiday merchandising ideas garden centers can adopt to their stores.

Established in 1945, Bronner’s CHRISTmas Wonderland is open 361 days a year and features more than 50,000 products for all seasons. It’s size and variety have made the store a must-see destination for customers in and outside of Michigan.

Christmas

Ornaments displayed on Christmas trees allow customers to envision what the decorations would like on their own tree.

Christmas tree displaying ornaments

 

Hand sanitizer stations are strategically placed throughout the store near displays that are touched often.

trees + Purell Bronner’s Christmas Wonderland in Frankenmuth, Michigan

Photo Ops

Bronner’s offers various indoor and outdoor photo opportunities for its over two million annual customers to memorialize their visits. Search #BronnersChristmas on various social media platforms to see thousands of shared photos.

Photo spot branded wreath Bronner’s Christmas Wonderland in Frankenmuth, MichiganBronner’s Christmas Wonderland in Frankenmuth, MichiganPhoto spot - Santa

Halloween and More

From Thanksgiving to Halloween, there are ornaments and decor for every holiday in between. Several zones in the store are dedicated to village collections, including licensed movie themes.

Bronner’s Christmas Wonderland in Frankenmuth, Michigan Halloween

Bronner’s Christmas Wonderland in Frankenmuth, Michigan

Patriotic

Vignettes, like this Americana display, serve as examples for customers on how to base their Christmas tree decorations around a theme beyond the traditional and mixed with home decor.

patriotic Bronner’s Christmas Wonderland in Frankenmuth, Michigan



Ana Olvera

Ana Olvera is Lawn & Garden Retailer's assistant editor. She can be reached at [email protected]




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