Articles
My Money Is on You
As I write this column a few weeks post-Mother’s Day, the spring results have ranged from uninspired to good to outstanding, depending on your varied expectations and perceptions as compared to 2020. To help put... more »
Spring Inspiration
As things slowly returned to normal in late April and early May, Lawn & Garden Retailer ventured out to several different garden centers to see what retailers were showing off this spring. We made stops... more »What’s New for ‘22
It’s so fun to keep up with trends in horticulture — whether it’s growing tomatoes upside down or new plant cultivars bred for improvements. And when the new year’s new varieties are announced and plant samples... more »
5 Minutes with… Travis Knoop
Travis Knoop is owner of Laughing Owl Greenhouses in Benjamin, Utah, which opened in early April, as well as a GPN Magazine 40 Under 40 alumnus. What inspired you to start your own garden center/greenhouse... more »
Quick & Easy Marketing Solutions for Garden Centers
When it comes to helping your garden center stand out in the crowded retail industry, a well thought-out marketing strategy and proper execution can be what sets the good retailers apart from the great. And... more »
Is Zookeeper Part of Your Job Description?
I had a sign that read, “My Office is Not a Zoo!” mounted by the entrance to my office when I worked for many years in retail buying, merchandising and marketing. Most people thought this... more »
A Nursery Celebrates Art and Nature
For one weekend in late 2020, Rutgers Landscape & Nursery in Ringoes, New Jersey, transformed into an arts haven. The event was organized by Rutgers Landscape & Nursery’s Jeff Dallesander and Catherine Schurdak, who say... more »
Merchandising Tips to Sell More Pollinator-Friendly Goods
More than a buzz word or a passing fad, pollinators and the important role they play in our ecosystems and food web have finally reached critical relevance. While significant focus has been placed on bee... more »
Growing an Integrated Marketing Plan on a Budget
Anyone working in the horticulture industry today knows that profit margins can be extremely tight, making it crucial to watch budgets closely. Marketing can be a major factor in the overall business equation that will... more »Bringing People Together
As this issue was going to press, the Centers for Disease Control and Prevention reported that just over 44 percent of people in the U.S. have received one dose of the COVID vaccine, and 32... more »
Columbus to Welcome Cultivate’21
Attendees can visit more than 650 trade show exhibitors and attend the industry’s most comprehensive professional development programming, including more than 100 education sessions, workshops, and tours conducted by leading industry experts, educators, and researchers.... more »
The Art of Simple and Creative Displays
Displays are not just something we, as retailers, create to sell our products — they are our silent salespeople, telling customers our stories. We have less than three seconds to grab their attention and convince... more »
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News
April 26, 2024
Monrovia releases Weekend Project Guide for home gardeners
April 24, 2024
Teachers to take field trip to explore horticulture
April 23, 2024
