Consumer Information
It’s A Girls’ World
A lively crowd of about 2,500 women (with a sprinkling of men) gathered at Mahoney's Garden Centers' Winchester, Mass., location one Wednesday evening in November. While admiring the garden center's holiday decorations and displays, they... more »Catering to a Changing Customer Base
Q: I understand you were an independent garden center owner for several years and currently work closely with local nurseries in your design business. From your experience as an owner, consumer and gardening spokesman, how... more »Visualizing Christmas
Visual merchandising gets a great deal of attention during the Christmas season, a period in which stores claim to make 50 percent of their sales and 75 percent of their profit. Merchandise and decorating plans... more »It’s the Time of the Season
Summertime in this industry is one of my favorite times of year because it is garden center tour time. This year, the American Nursery and Landscape Association (ANLA) and Garden Centers of America (GCA) once... more »The Impact Of Display Structures On Consumer Purchasing Behavior
You want consumers in your store. A new study on how consumers make their gardening purchases from display structures might help you find new ways to increase sales. Over the past five years, Florida retail... more »Personalizing The Experience
What increases the likelihood a person is going to keep coming back to a business? More often than not, it's the people and not the products and services that hook a client for life. Think... more »Trends At Every Stop
A crew from Lawn & Garden Retailer made our way from San Diego to San Francisco for the California Pack Trials last April. We noticed again this year that companies are integrating more into Pack... more »Seductive Sensory Surroundings
It's hard to believe most sellers of plants and flowers can't find the time to make their products and the surroundings that house them as romantically desirable as the product (and sales space) demands. It's... more »The Landscape-Enhanced Home
Homeowners can make a range of home improvements, and numerous sources will tell them how much of that home improvement can be recovered. Yet there isn't much information available to show how much value landscaping... more »Offering Everything Consumers Need
I'll be honest about the origin of this column topic: Late last year, my husband and I got a puppy (a rambunctious puggle), and since then, we have spent more time at the nearest PetSmart... more »Introducing Consumers To IPM
With agricultural sustainability on the minds of many people in the industry and elsewhere, you may want to consider ways you can share its message with your employees and customers, especially in the area of... more »Fashion In Flowers And Plants Marketing
The world is changing fast. There is an aging population worldwide. People are richer than ever before and have more leisure time in which to spend their money. Some are delaying retirement because pensions are... more »
Videos
News
April 26, 2024
Monrovia releases Weekend Project Guide for home gardeners
April 24, 2024
Teachers to take field trip to explore horticulture
April 23, 2024
