Dirty Secrets
Rev Up an Exhausted Customer Base with New Varieties
Collectively, we’ve been through a lot in the last year. Whether you’re a business owner questioning your own future, an employee with kids you’re trying to teach at home while working full time, or a... more »
The Four C’s of Christmas Trends
After what we’ve all been through this year, I might be suspicious of someone who honestly believes they KNOW what’s in anyone’s shopping brains for the 2020 holiday season. However, I’m also enough of a... more »
The Virus Who Stole Christmas?
At the time of writing this piece in July, levels of COVID-19 diagnoses are at record numbers nationwide; however, when it comes to holiday retail, garden centers may prove to be the likely winners. After... more »
Who’s Afraid of the Big, Bad, Custom Container Design Client?
Why are we SO timid about charging people for our hard work? When it comes to custom container designs, it seems that garden centers often insist on getting in their own way on this topic,... more »
Two Sales Trends on the Rise in the Age of Coronavirus
In these crazy Tiger King, grandmas on Zoom, masks as a fashion statement new world we find ourselves in today, change is coming at a dizzying pace, despite our population never being more physically distant.... more »
A Training Map for Uncharted Territory
Up is down, out is in, and gray is the new black and white in our unique business. Obviously, I’m not saying something you’re not already feeling. We’re all trying to read “Moby Dick” during... more »
One Bite at a Time
Plants with benefits are not hidden away in “the garden” behind the fence anymore; they’re front and center. Beautifully productive plants are prized more than ever, and selling them for their stylish qualities is also... more »
Battling Bad Information
We don’t just sell plants; we sell advice, expertise, experience, years and years of trial and error, and dreams. However, let’s get real, we all know there is a TON of really bad gardening advice... more »
Sensory Selling Makes More Sales
It feels like 100 years ago now, but in another lifetime, I thought for sure I was going to go into a career in fashion. I was studying design, fashion history, merchandising and marketing so... more »
Goal Stacking
Let’s just put it out there: we are NOT going to get to ALL of those New Year’s goals, no matter how much you grind it out day after day; we’re all just trying to... more »
Never Underestimate the Power of a Simple Idea
In my job as The Personal Garden Coach, I feel like I have heard it all since I opened this business — and if you add in my 20 plus years in retail garden centers,... more »
Welcome to GardenComm, Salt Lake City
We garden writers are known to be an enthusiastic bunch, so when we descended upon poor unsuspecting Salt Lake City recently for the GardenComm Annual Conference and Expo, they clearly knew not what they should... more »
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News
April 24, 2024
Teachers to take field trip to explore horticulture
April 23, 2024
That Flower Feeling names 9 to marketing committee
April 23, 2024
