Marketing

January 2015

Selling to Settled-In Millennials

Reaching Millennials and selling to them is an ongoing challenge for garden centers. The new GrowIt! Garden Socially app targets Millennials between the ages of 28 and 32 – just the young customer every retailer... more »

December 22, 2014

GrowIt! Announces Scholarship Winners

The GrowIt! Garden Socially app recognizes six recipients of its 2014 Fall Scholarship Program. More than 150 students applied from 30 of the nation's top horticulture programs. Through the GrowIt! app, students shared their plant... more »

December 22, 2014

OAN Launches New App for Nurseries

The Oregon Association of Nurseries (OAN) has released an app for iOS devices to help nursery businesses connect with each other. The Oregon Nursery Map app is a digital counterpart to the OAN's printed Wholesale... more »

December 4, 2014

Pantone Marsala is 2015’s Color of the Year

Pantone chose PANTONE 18-1438 Marsala, a naturally robust and earthy wine red, as its color of the year for 2015. "While PANTONE 18-3224 Radiant Orchid, the captivating 2014 color of the year, encouraged creativity and... more »

December 3, 2014

Retailers’ Top Products Hosted by The Garden Center Group

The Garden Center Group has announced it will be in search of the best new products for retail at three trade shows this winter: MANTS 2015, in Baltimore; TPIE 2015, in Ft. Lauderdale; and New... more »

June 2014

Looking for Local

Let's set the scene: A young married couple just moved into their first home in a big new city. The boxes are unpacked and things are starting to come together ... on the inside. The... more »

October 24, 2013

Armitage Adds IGCs to App

Dr. Allan Armitage has created a new app for home gardeners, as well as horticulture industry professionals, called Armitage's Greatest Perennials & Annuals. It is available for all Android and iPhones and tablets. Dr. Armitage... more »

October 23, 2013

Suntory Debuts Online Film Series

Suntory Flowers has launched a new film series that captures the passion, dedication and even danger behind plant breeding. The four Hollywood-style short films show how plant explorers worldwide risk life and limb to climb... more »

May 21, 2013

Rocket Farms Creates Interactive Consumer Website

Wholesale grower Rocket Farms, Half Moon Bay, Calif., has launched a new website to support the brand's innovative approach that focuses on fun, creativity and interaction with the consumer.The new look www.rocketfarms.com offers a wide... more »

May 21, 2013

Former BHG Editor Joins Costa Farms

Costa Farms has hired Justin Hancock to fill the newly created position of consumer marketing and digital specialist. Hancock had been the digital content manager and garden editor at Better Homes and Gardens.According to Maria... more »

April 2013

Take a Look Around

In January 2012, Google officially launched its Business Photos program — 360-degree interactive panoramas of the interiors of businesses. These panoramas can be seen on Google Maps and Google+ Local pages. They can also be... more »

March 13, 2013

HGTV Network Debuts New Website

Scripps Networks' HGTV has launched HGTVGardens.com, a website designed to inspire, inform and engage gardening enthusiasts.The website is designed for beginners and professionals, and offers expert guidance and an online community of gardeners to support... more »