Marketing

March 2013

A Customer’s Worth

When you understand the long-term customer value, you know that it's worth it to invest time, money and effort bringing in and keeping customers. Over a period of weeks, months or even years they will... more »

March 2013

Planning a Town Takeover

What do you get when you put together a holiday plant promotion, a civic donation and a fun media event? This past December, we at Skagit Gardens, a wholesale grower in Mount Vernon, Wash., decided... more »

February 13, 2013

Proven Winners Plans Large Consumer Ad Campaign

This spring Proven Winners and Proven Winners Color Choice will kick off the largest consumer campaign in the history of the company.Print, radio, celebrity sponsorships and online components have all been selected and timed to... more »

January 2013

Space Savers

Stifled by space — or in this case, a lack thereof. There's a good chance more than a few of your customers can attest that this obstacle of theirs is an area of opportunity of... more »

December 6, 2012

Emerald Selected as Color of the Year for ’13

Every December, Pantone carefully selects one color that will be the breakthrough color of the following year.On Dec. 6, Pantone LLC, announced PANTONE® 17-5641 Emerald, a lively, radiant, lush green, is the Color of the... more »

November/December 2012

Planning in Pink

Pink cleats, pink gloves, pink wristbands and pink socks. Turn on any NFL game during the month of October and one thing's clear — it's Breast Cancer Awareness Month. But what about the rest of... more »

October 24, 2012

AFE Releases Social Media Guide

The American Floral Endowment (AFE) recently released it Social Media Guide for Floral Retailers and Wholesalers.This free guide contains information for individuals who want to brush up on their social media knowledge or for those... more »

September 11, 2012

Behe to Present Consumer Research Webinar

The latest trends in consumer research will be the subject of a webinar that will take place later this month.Noted horticulture marketing expert Dr. Bridget Behe from Michigan State University will present the latest findings... more »

August 3, 2012

Farmer’s Markets Continue to Grow

On Friday at a kickoff to National Farmer's Market Week, Agriculture Deputy Secretary Kathleen Merrigan announced there was a 9.6 percent increase in National Farmers Market Directory listings.The U.S. Department of Agriculture's directory, a database... more »

August 2012

Inspiration In Numbers

At Bauman's Farm & Garden in Gervais, Ore., we have partnered with two local businesses — Red Bird Restorative Gardens and Autumn Leaf Landscaping Company — to create an inspirational retail concept that connects home... more »

July 18, 2012

Burpee Home Gardens Hits the Road with Healthy Living, Home Grown Message

Building on its mission to help educate people on healthy living and home-grown garden success, Burpee Home Gardens recently unveiled its new "Grow Anywhere Tour" and the new Burpee food truck.The Burpee food truck will... more »

July 2012

The Spokes of Your Social Media Wheel

Strategy is the most crucial social media topic. Come up with a plan and stick with it for at least six months. I encourage my clients to write an editorial calendar — three months out... more »