Marketing

May 5, 2015

PlantHaven Features Consumer Campaign for Kaleidoscope Abelia

PlantHaven International recently launched a national consumer ad campaign for Kaleidoscope Abelia. The company teamed up with BlueSkye Creative for the campaign, which features radio, video, print and social media. "Kaleidoscope has been a staple... more »

April 2015

Picking Up The Low- Hanging Fruit

When I begin to work with a client, the first thing I do is look for low-hanging fruit. What are the easy- to-pick-up profit dollars that are otherwise rotting on the vine? The fruit of... more »

April 2015

Rewarding Your Customers

From bonus bucks to steep discounts, shoppers want to know what's in it for them when they walk into a store. Products and services are important, but often they are hunting for an added incentive... more »

April 2015

Got Plants?

Five years ago, business slowed for garden centers across Arizona much as it did for the rest of the country. Looking for a way to increase sales for its members, the Arizona Nursery Association (ANA)... more »

April 2015

Tracking Up-to-the-Minute Trends

Over the last 40 years the green industry has been evolving in the most incredible ways: from the Flower Power days of the '70s to the big box explosion in the '80s and '90s, to... more »

April 2015

“Earned” Rewards

Last October, I crossed the finish line of the Chicago Marathon and, like the 40,801 other finishers, I quickly had a space blanket over my shoulders and a medal around my neck. Millennials are often... more »

February 9, 2015

Bloomtown Web Series Campaigns on Kickstarter

Bloomtown a reality web series about the mud, sweat and tears of the horticulture industry. It helps end-consumers better understand how, where and by whom our flowers and plants are grown, purchased and sold.Each eight... more »

February 9, 2015

Retailers’ Choice Awards Chosen at New England Grows

Retailers' Choice Awards were presented to six companies at New England Grows 2015, recognizing a range of products for innovation and distinction for independent garden retail. The Garden Center Group's Tom Kegley led a team... more »

January 2015

Create Curb Appeal Chatter

For this photo-heavy layout of traffic-stopping curb appeal, please view the attached pdf. Garden centers maximize space near the road to catch the eye of potential shoppers as they drive past. more »

January 20, 2015

Costa Farms Launches Redesigned Website

Costa Farms' website has a fresh, contemporary design and improved navigation. An innovative plant finder gives gardeners of all levels fast and easy access to all the plant information they need. Jose Smith, president and... more »

January 5, 2015

Applications Open for Sidney B. Meadows Scholarship Endowment Fund

Horticultural students can now apply for this year's Sidney B. Meadows Scholarship Endowment Fund awards. The deadline for application is May 29, 2015. The Scholarship Selection Committee will make final selections by July 1, 2015,... more »

January 2015

Discover the Power of Your Personal Sale

Brian Wheat says he "never misses an opportunity to tell people who I am." Who he is is the CEO of Lafayette Florist, one of Colorado's largest floral and garden centers. Who Brian Wheat also... more »