Marketing

July 2012
Three Years From Now?

This feature is packed with colorful and informative photos. Please click the PDF link below to see this feature. International trends are rarely overnight sensations on U.S. soil. That said, here are a few new... more »

July 2012
The Five Deadly Fears of e-Newsletter Publishing (and how to overcome them)

1 Fear of Having Nothing To SayAs a small business owner, you know a lot more than you may realize. And although running out of material is the number one reason cited by small business... more »

July 2012
Fun With Mobile Marketing

There's no denying that gardens are hard work, but for the folks that list gardening as one of their hobbies, it's also a labor of love and good times. Putting the "fun" back in shopping... more »

July 2012
Ads With Attitude

After a disappointing return on last year's print ad campaign, which consisted of low-price promotions and specific product pushes, Pesche's Flowers in Des Plaines, Ill., decided to go in a new direction."We needed a new... more »

July 2012
Ladies’ Night … Done Right

Over the last three years — and with some lessons learned along the way — Girls' Night at Molbak's Garden + Home, Woodinville, Wash., has grown into an event that we expect to sell out.... more »

May 2012
Become The Buzz

A lot has been written about all the ways you can get buzz for your business — from putting discounts on your Facebook fan page, to reaching out to mommy bloggers, to offering Groupons.You don't... more »

May 2012
Grilled Cheese & Makeup

Grilled-cheese tattoos and customer service wristbands. The following concepts are just too good not to share. And while neither of them come from our industry, they may just get your wheels spinning and the creative... more »

May 22, 2012
BASF Produces Video on Benefits of Ornamentals

BASF has created a new YouTube video, "Plants Give Back: Benefits of Ornamentals," that helps explain the benefits that are created by plants. The educational video is a helpful tool for media, industry professionals and... more »

May 22, 2012
New Bulb Resource Available

Dig.Drop.Done, the North American authority on flower bulbs, has launched a new website geared specifically toward flower bulb retailers in the United States and Canada.The online resource, DDDRetailer.com, delivers everything bulb garden centers need to... more »

May 22, 2012
AIB Calls for Nominations for 2012 Community Champion Award

Nominations are now being accepted for the America in Bloom's John Holmes III Community Champion Award.The award recognizes an individual who exemplifies community leadership through actions that reflect the mission of the organization. The award... more »

May 2012
The World’s Largest Hanging Basket

The Garden Corner's Jonn Karsseboom is one passionate guy. He'll be the first to admit that he's also a bit of a daydreamer. Sometimes when you mix those two characteristics, extraordinary things happen — particularly... more »

May 2012
Well Prepared Soil & Students

Jeanne Pinsoff Nolan is the founder of Chicago-based The Organic Gardener, Ltd. (TOG). TOG designs, builds, teaches and maintains anything and everything related to organic vegetable gardening. Some of TOG's clients are total beginners and... more »