News
AFE schedules young professionals webinar series
The American Floral Endowment (AFE) is launching a new Young Professionals Council (YPC) Professional Development & Leadership Webinar Series, with support of the Demaree Family Floriculture Advancement Fund. The series brings together experts from across... more »
California Spring Trials 2026 reports increased attendance
California Spring Trials (CAST) 2026 has concluded a successful event, with all nine host locations reporting an increase in attendance compared to the previous year. Spanning the picturesque growing regions of California’s Central Coast, CAST... more »
Oasis Grower Solutions expands sales team
Oasis Grower Solutions has announced new hires and role changes as part of an expansion of its sales and technical support teams serving greenhouse, nursery and controlled environment agriculture markets. Woody Lilly joined the company... more »
Easter spending to reach record numbers
Consumer spending on Easter is expected to reach a record total of $24.9 billion this year, according to the annual survey released by the National Retail Federation and Prosper Insights & Analytics. The amount surpasses... more »
Planta releases upgraded plant ID tool
Plant and garden care app Planta has released an upgraded plant ID tool, Quick Add, designed to help users identify and add plants to the app and receive smart care schedules. With a single scan,... more »
AmericasMart Atlanta to host Outdoor Living CEU Collective
AmericasMart Atlanta announced it will host the Outdoor Living CEU Collective, a one-day designer-focused educational event on April 15, bringing together leading outdoor living brands, industry associations and media partners for a day of accredited... more »
Farwest Show 2026 registration now open
Registration is now open for the 2026 Farwest Show, taking place Aug. 26-28 at the Oregon Convention Center in Portland, Oregon. Show attendees can connect with 4,300-plus industry professionals and decision-makers, explore more than 350... more »
2026 CAST Day 3 retail inspiration
Sunshine Day PanAmerican Seed brought the sunshine with its new helianthus ‘Always Sunny Gold F1’ display. Glow Up Raker-Roberta’s created display for its two new colors of Firefly petunia, including an indoor display for attendees... more »
2026 CAST Day 2 retail inspiration
Beach Day Benary set up a beach-themed display as a nod to its new Santa Barbara location. Petal-a-Round Dümmen Orange highlighted its potunia collection in a round display. Wall Flowers An accent wall served as... more »
2026 CAST Day 1 retail inspiration
Rainforest Residence Danziger’s Amazonas series can be promoted as a way for garden retail customers to bring the rainforest to their backyard. Flowers Connect Us Syngenta’s theme at CAST took visitors around the world to... more »
Terra Nova adds to Delightful echinacea series
Terra Nova Nurseries has added to its echinacea Delightful series with echinacea 'Delightful Prosecco’, a coneflower with double yellow blooms. Prosecco grows with a stout, bouquet-style branching habit and has golden, pom-pom flowers perched atop... more »
Monrovia’s Lavender Week to help retailers capitalize on consumer demand
Consumer demand for lavender continues to grow, and Monrovia is offering a way to maximize the popularity of this perennial by celebrating Lavender Week May 11-17. “We created Lavender Week as a way to help... more »
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