Pohmer
Pohmer On…
In late January, I had the pleasure of working with growers, locally owned garden centers and landscapers at the Garden Center Symposium/Midwest Perennial Conference in Wisconsin, the North Dakota Nursery & Greenhouse Association Conference and... more »
The Transformational Consumer
When sales are tough to come by, as they have been over the past four or five years, our natural instinct is to try to appeal to the widest group of consumers possible because we... more »
2013: Year of Uncertainty
When it comes to the economy and the mindset of the consumer in 2013, the operative word is "uncertainty."There are some indications, some glimmers of hope, that the economy is recovering, albeit ever so slowly.Right... more »The Art of Engagement
Let's see... while I have one daughter who isn't yet engaged, I do have a son and a daughter who were both engaged and are now married, so I guess that makes me somewhat of... more »Make decisions with your heart and your head!
It's sometimes difficult to make quantitative decisions that run counter to our emotional ties. This type of data-based decision making offers a good balance, a complement to the purely emotional platform many of us work... more »Watch Your Ps!
It wouldn't hurt even the successful garden centers to check their Ps every now and again to see where new opportunities might lie.Unless you live in a monastery, you more than likely heard the obnoxious,... more »Business Philosophies in 5 Words or Less…
Not only do their elevator speeches tell their story with absolute clarity, but everything they do as a company marketing, advertising, merchandising, operations, etc. supports and reinforces this message. Let's look at a... more »‘Dance with the one who brung ya!’
The consumer is willing to pay more for something, but it's your job to justify and rationalize the differentiation to them so they readily comprehend your comparative value equation.That's a pretty nebulous lead-in to this... more »Creating & Feeding The Passion
Looking back on your first gardening successes can go a long way when it comes to helping your customers with theirs.During my 40 years in the gardening industry, some of my most enjoyable memories come... more »You Can’t Grow Your Business by Cutting Costs
By continuing to manage our costs and aggressively communicating the power of flowers and plants, we have a real opportunity to set the stage for sustainable growth.It's been a tough couple of years for our... more »It Ain’t Over Till the Fat Lady Sings
Despite some indicators of economic progress, the recession wears on, and consumer confidence is still low. Can you take those lemons and make lemonade?Well, she's hummed a few bars in the past few months, but... more »Why, How and What
Here's an idea worth spreading: Customer relationships based on shared values are far more powerful than any new product or merchandising strategy!Ideas are powerful and have the power to change the way we think and... more »
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April 26, 2024
Monrovia releases Weekend Project Guide for home gardeners
April 24, 2024
Teachers to take field trip to explore horticulture
April 23, 2024
