AFE to launch Sustainabloom website for sustainable floriculture

Mar 26, 2024
AFE to launch Sustainabloom website for sustainable floriculture

The American Floral Endowment (AFE) announced it is preparing to launch its new Sustainabloom website, intended to empower businesses to embrace sustainability with free how-to guides, tips, checklists, and resources.

Established in 2022 by the AFE, Sustainabloom is a collaborative project dedicated to leading the floriculture industry toward a future enriched with sustainable practices at every level.

In partnership with North Carolina State University, Sustainabloom has collected and analyzed over 800 documents, reports and editorials regarding sustainability in floriculture. In addition, an industry-wide survey was conducted to discover where gaps still exist for new research and resources.

Using new data collected and previous research around sustainable practices, research-driven, user-friendly guides and resources, broken down by topic, have been created and referenced. The new website will serve as a resource hub, empowering businesses of all sizes to assess where they are and where they can enhance their sustainability efforts.

Upon the website’s initial launch, Sustainabloom will offer guides covering topics such as composting, plastic use, consumer preferences, and social impact. It will also be updated regularly in order to include new research and evolve to meet the industry’s needs.

The new Sustainabloom website will launch in April. Sign up here to be notified when the new Sustainabloom site is live.