All-America Selections Introduces New Logo
All-America Selections just announced a new logo with a fresh modern design to take the organization into their next 80 years. Check it out.
All-America Selections just announced a new logo with a fresh modern design to take the organization into their next 80 years.
At the AAS Summer Summit in Monterey, CA, last week, Mike Murgiano of Syngenta Flowers, chair of the AAS task force responsible for the new image of All-America Selections (AAS) said, “Our new logo honors the past 80 years of AAS history by maintaining the familiar red, white and blue, but in updated tones. We also are embracing our future with the strong use of the AAS acronym that represents an easily identifiable connection to our organization and our winning plants and flower.”
Adds Diane Blazek, Executive Director, “The words ‘All-America Selections’ encircling the acronym symbolizes how the organization embraces not only seed annual flowers and vegetables but how we plan to embrace vegetatively propagated annuals and perennials in the future.
While there was some brand recognition of the badge emblem, the organization feels the new logo with the strong use of the letters A, A and S along with the red winner bar and green leaves, will quickly become more recognizable as a identifier of plants that are proven garden performers.
This new logo is available immediately to breeders, tag companies, distributors/brokers, growers and garden centers to use when promoting the AAS Winners. This winter, the AAS office will replace the signs at its 40-plus trial gardens with new signs that boast not only the new logo but a freshened look to reflect the new organization. In January, AAS will launch a revamped website utilizing the new look and logo. Moving into 2012, AAS will also replace the signage all the almost 200 AAS Display Gardens throughout North America.
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