ANDMORE adds new features to its @Market app
ANDMORE has added enhanced wayfinding and a new guest log-in capability to its @Market app.
“Market-goers asked and we listened: ANDMORE is expanding the reach of the @Market App and its utilities at Market,” said Mark Crowther, ANDMORE executive vice president, chief digital officer. “Buyer feedback to the app launch last summer was overwhelmingly positive. These latest app updates offer continued enhancements that make a great new tool even better. We’re committed to ongoing expansion of ANDMORE’s omnichannel offerings to address customer needs.”
The app’s guest log-in provides market-goers access to the app for Market navigation and exhibitor directory search. This new capability provides sellers, media and industry suppliers access to information that previously was exclusive for buyers.
Additionally, beginning in winter 2024, existing wayfinding features extend beyond permanent showroom and temporary exhibitor locations to include enhanced navigational elements, such as locations of dining areas, amenities, restrooms, stairwells and other points of interest. With this addition, the app now offers step-by-step directions to almost any destination at market.
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