Aug 9, 2011
Armstrong Growers Signs on as a Proven Winners Landscape LicenseeSource: EuroAmerican Propagators

EuroAmerican Propagators has signed on Armstrong Growers as a landscape licensee for Proven Winners in the North American market. Armstrong Growers is a major supplier of premium plant material to high profile landscapes in the Southern California, Las Vegas and other southwestern markets.

This new agreement will allow Armstrong Growers to provide Proven Winners plants with more education and more marketing support, as well as supplying the plants more economically than before with reduced plastic waste. The agreement allows a grower to become part of a select group of licensed landscape suppliers.

Growers will also be able to meet landscapers’ needs by only providing one tag per tray, making it more efficient and economical for the professional landscape market.

“We realize that labeling requirements are different for landscapers than for our traditional retail customers. This new program allows licensed landscape growers such as Armstrong to provide only one label per tray, resulting in savings on plants and labor cleanup costs,” says Siena Randall, southwestern regional sales manager at EuroAmerican Propagators.

Armstrong Growers also will benefit from a marketing budget that is reserved specifically for the landscape market. “We’re working with the licensed growers on a case-by-case basis to make sure that this agreement will turn into greater sales for them and the landscapers they service,” says Chris Berg, director of marketing for EuroAmerican Propagators. “We’re providing them with custom sales brochures that are applicable to their markets as well as working with their choice customers to become Proven Winners Signature Gardens.”

One of the other goals that Randall has for the landscape market is to improve product packaging to meet the needs of landscapers. “We’ve recently worked with Blackmore to run trials using 70mm Elle pots with the Brickman Group here in San Diego and have had great success,” says Randall “Brickman found labor cost savings with the reduction of plastic containers on-site.” EuroAmerican Propagators has since acquired three Ellepot machines to begin servicing Armstrong Growers.

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