Bailey Nurseries Expands Consumer Brand Team
Bailey Nurseries recently announced two new members of its Consumer Brand team: Lisa Swast as retail & landscape program coordinator and Kelly Becker as brand & licensing sales representative.
This expansion is part of the ongoing work within Bailey to focus and build a brand team that can meet the growing needs of our consumer brands Endless Summer Hydrangeas, First Editions Shrubs & Trees, and Easy Elegance Roses.
Swast has been with Bailey for over five years, first as an Inside Sales Representative. Most recently, she served as the brand & licensing representative. In her new role, Swast will work with garden center and landscape channels to support our consumer brands, creating demand, and connecting these channels with our network of licensed wholesale growers.
“Her enthusiasm and experience will continue to be a huge asset to our Brand team as we continue to build our consumer brands and increase our retail presence,” says Layci Gragnani, brand & business development manager.
Kelly Becker joined Bailey almost five years ago working as assistant foreman inventory control at the Nord Farm location in Minnesota. In her new role, Becker will support Nick Stevens in his roles as licensee account representative, as well as support brand sales.
“Kelly’s experience with our inventory systems and attention to detail is the perfect combination for this role,” says Gragnani. “She will be a tremendous asset to this brand team and to our licensed network growers.” Both Swast and Becker begin their roles immediately.