Bailey Nurseries Hires Trade Communications Specialist Matt Olson

Dec 5, 2022
Bailey Nurseries Hires Trade Communications Specialist

Bailey Nurseries announced that Matt Olson has joined the company as trade communications specialist. In this role, Olson will lead the charge on industry-related communications, creating content and tools to support Bailey customers and industry partners, such as catalogs, trade-focused videos, production guides, and more.

Olson has a degree in horticulture from the University of Wisconsin – River Falls. Before joining Bailey, he worked in a variety of horticulture businesses, primarily focused on landscaping. Additionally, he previously worked as a freelance writer for trade and consumer publications, as well as private horticulture companies. 

“Matt brings a unique combination of horticulture education, in-field experience, and writing expertise that is a perfect fit,” says Ryan McEnaney, marketing and communications manager. “His knowledge of our industry and product will be of great benefit to Bailey’s customers and partners by producing supportive, tactical, and inspirational communications to drive their businesses.” 

“I’m excited to work with Bailey to grow our customer relationships,” Olson says. “Horticulture is filled with individuals who are willing to share their knowledge and expertise to improve our industry. I look forward to hearing their stories and helping our customers grow quality plants. I’m thankful to be part of a fun and innovative team.” 

Matt Olson begins his role effective immediately and may be reached at [email protected] or 612.258.7482.