Bloem, Plant Traps form licensing partnership
Bloem and Plant Traps announced they have forged a licensing partnership, combining Bloem’s distribution network with Plant Traps’ Railscapes clip design, making the product available to garden centers and retailers nationwide.
The partnership between Bloem and Plant Traps is reportedly driven by a shared passion for creative and practical gardening solutions. Deborah Holtschlag, founder of Plant Traps, said she found inspiration in Bloem’s founder Ryan Mast’s journey, leading her to initiate contact and spark a conversation. Bloem is particularly enthusiastic about collaborating with Holtschlag, who has cultivated an impressive social media following, garnering millions of views and shares among her engaged audience.
“We are so thrilled to have the opportunity to partner with an innovator like Deborah and bring her brainchild to a broader audience,” said Ryan Mast, founder of Bloem. “Deborah has created a huge social media presence with engaged followers. People rightfully believe in her and the product, and we love to partner with passionate people.”
When asked what inspired her invention, Holtschlag said, “My avid gardener of a husband put one too many plants on our small porch. I wanted more room for living and that multi-layered euro balcony look, but I wanted it to be tool-free and easy enough for my mom to do.”
This licensing partnership brings benefits to both gardeners and retailers. Gardeners across the U.S. and Canada will now have wider access to the clips. Retailers will benefit from the opportunity to offer their customers this innovative and trending product, catering to the growing demand for space-saving and stylish gardening solutions.
The Railscapes clip is available for wholesale preorder throughout North America through Bloem’s website at bloemliving.com. Wholesale shipments are expected to begin in July.
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