Mar 4, 2015
Cultivate’15 Announces Keynotes, Retail District

AmericanHort is “Changing the Game” at Cultivate’15, which will take place July 11-14, with two keynote presentations and a new Retail District.

AmericanHort is “Changing the Game” at Cultivate’15, which will take place July 11-14, with two keynote presentations.

Curt Steinhorst is a generational expert with an engaging speaking style and sharp insights into our multi-generational workforce. In his keynote, “The Generational Divide,” Steinhorst highlights how for the first time in history, four generations are working side by side – and a fifth generation is on the way.

Each generation brings different strengths, values and communication styles to the workplace. These differences can be challenging (you leave a voicemail and they reply by text), or it can be a strategic opportunity depending how leaders respond. Filled with surprising statistics, step-by-step strategies, and laugh-out-loud stories, Curt Steinhorst prepares attendees to go back to their businesses and make their multigenerational workforce a competitive advantage.

Nancy Fire is the design director for the HGTV HOME brand and is backed by her experience as the creative director of Design Works International. Her talk, “Winning a Place in Consumer Lifestyles,” reiterates how crucial it is to stay relevant and maintain emotional resonance as a brand in today’s market.

Fire knows a thing or two about trends. She specializes in trend presentations, print/color direction, color palettes, and graphics and applies this to the HGTV HOME brand. The brand curates trends and gives the consumer smart and stylish choices for their constantly evolving lifestyle. Learn how to capitalize on trends and win a permanent place in your consumers’ lifestyles.

New this year, the Retail District, which has taken a cue from our European colleagues, provides a striking backdrop to showcase retail merchandise and creates a very engaging trade show experience. The Retail District will be in the Solutions Marketplace trade show. Attendees will discover the latest offerings from retail suppliers, providers and vendors, as well as experience the debut of a revolutionary AmericanHort initiative looking at the future of retail. You will be infused with inspiration, ideas and implementable strategies to engage consumers and drive profit in new and notable ways.

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