Dümmen Orange Acquires Florexpo
The portfolio of Florexpo Costa Rica has been acquired by Dümmen Orange. The acquisition includes the move of top Florexpo talent and management to Dümmen Orange’s newly modernized production site in Antigua, Guatemala: Antigua Flowers. Dümmen Orange will adopt Florexpo’s unique model of using a select group of brokers for its perennial sales.
During the fall of 2015, Dümmen Orange will begin production of perennials at its upgraded Antigua Flowers Guatemala farm. The transition of production of all Florexpo products will be finalized by April 2016. Florexpo’s key management will relocate to this new production location.
“We feel fortunate to become part of a larger, global, and professional organization. Long term, this will offer security in quality for our valued customers,” says Fernando Altmann, managing director of Florexpo. Perry Wismans, managing partner at Dümmen Orange, says, “In its long history Florexpo has built a good assortment, an outstanding sales network and a professional team of employees. With this move, Dümmen Orange takes the next step in realizing its growth strategy aimed at creating synergies in technology, production and sales. We realize these synergies by distributing a variety of breeding programs and cross selling these products to our existing customers, who benefit from increased choice, greater reliability, more stability, and high production quality.”
Florexpo perennials and herbs will continue to be selectively distributed by three brokers: Ball Seed, McHutchison/Vaughan’s and Gloeckner. Dümmen Orange’s existing perennial program will be integrated into the Florexpo program beginning April 1, 2016. Florexpo annual products will be integrated into the Dümmen Orange annual program produced at Oro Farms, Guatemala, and be available through the existing Dümmen Orange annuals broker network. Dümmen Orange is committed to representing the best perennial breeders in the world. Robert Bett, CEO of PlantHaven International and one of the licensors of these products, supports the new strategy.
“With the new production location in Guatemala, we see a great future for our breeder partners by having access to modern propagation techniques, high phytosanitary standards, plus the benefits of continuing the specialized sales support.”
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