Free Promotional Materials Available for NGB’s 2021 “Year of the” Program
The National Garden Bureau’s “Year of the” promotion is ready to help growers, garden retailers (both on-line and brick-and-mortar) and garden communicators encourage consumers to discover and embrace five specially selected plant classes.
Promotional marketing materials for the five 2021 “Year of the” classes are now available on National Garden Bureau’s website: www.ngb.org.
Each year National Garden Bureau (NGB), the non-profit organization that promotes gardening on behalf of the horticulture industry and its members, encourages the use of selected plants for its “Year of the” program.
For 2021, they are:
- Annual: Year of the Sunflower
- Vegetable/edible: Year of the Garden Bean
- Perennial: Year of the Monarda
- Bulb: Year of the Hyacinth
- Flowering Shrub: Year of the Hardy Hibiscus
The National Garden Bureau members and Board of Directors select plant classes that consumers can grow successfully. Each “Year of the” choice is easy to grow, genetically diverse and includes lots of new varieties — all traits that will help consumers and their gardens flourish.
To help retailers and educators spread the word and the use of this program, NGB offers the following free promotional materials for each crop:
- A fun and interesting Fact Sheet
- A multitude of photos from members
- Watercolor logos
- A PowerPoint presentation
- A printable flyer
- An 8×10 sign
- “Did You Know” Fun Facts
- “Where to Buy” links to member websites
Publicity of the 2021 “Year of the” choices began in June 2020 at the APGA Virtual event. Publicity direct to the consumer will begin in January 2021. Visit the National Garden Bureau website to download photos, logos, fact sheets and much more.