The Garden Center Show, L&GR announce collaborative partnership
The Garden Center Show, a leading event in the lawn and garden products industry, is excited to announce a strategic trade show partnership with Lawn & Garden Retailer, the leading brand in the lawn and garden retail sector. This collaboration marks a significant step forward in fostering innovation, knowledge sharing and business growth within the garden center industry.
The Garden Center Show and Lawn & Garden Retailer will join forces to create a leading expo and conference that offers unparalleled opportunities for industry professionals, independent garden centers, associated specialty retailers, suppliers, manufacturers and wholesalers. This synergy will bring together the strengths of both organizations, enhancing the overall experience for attendees and exhibitors.
Key highlights of the operating agreement include:
- Expanded Educational Content: The partnership will enable The Garden Center Show to provide a wider range of educational sessions, garden center tours, workshops and seminars, featuring insights from experts in the lawn and garden retail sector. Attendees can look forward to more diverse and actionable content.
- Enhanced Networking Opportunities: The collaboration will result in an expanded exhibition space, accommodating a broader array of exhibitors and products. This will facilitate valuable networking and business connections for both attendees and exhibitors.
- Cross-Promotion: The two organizations will actively promote each other’s initiatives, publications and resources to their respective audiences, increasing visibility and engagement within the industry.
“We’re thrilled to work closely with The Garden Center Show,” stated Matt McCallum, CEO of Great American Media Services, publisher of Lawn & Garden Retailer. “Lawn & Garden Retailer has always strived to provide valuable insights and resources to our readers, and this collaboration will allow us to expand our reach and impact within the industry.”
“This operating agreement is a testament to our commitment to advancing the lawn and garden retail industry,” said Matthijs Braakman, CEO of SmartWork Media and The Garden Center Show. “By combining our strengths, we aim to create a stronger, more vibrant industry ecosystem that benefits everyone involved. We’re excited about the possibilities this partnership brings.”
The Garden Center Show and Lawn & Garden Retailer are confident that this operating agreement will contribute to the growth and sustainability of the lawn and garden retail industry and further strengthen the ties between industry professionals.
The Garden Center Show will take place Aug. 6-7, 2024, in Rosemont, Illinois.