HilverdaFlorist Acquires Gerbera Series from Takii
HilverdaFlorist recently announced it had acquired the gerbera Royal F1 series from Takii. Since 2021 both parties have collaborated to accelerate pot gerbera breeding and seed production.
This partnership has resulted in a strategic step for both companies; the acquisition of the complete gerbera Royal series by HilverdaFlorist.
HilverdaFlorist will continue with the breeding activities and seed production as initiated last year, and in addition will take over the sales starting inNovember.
The hybrid Royal series complements HilverdaFlorist’s Pot Gerbera assortment that includes FloriLine abd Sundayz. Royal is an established series brand with a long successful history. It’s known for its high uniformity, strong colors and suitability for larger pot sizes.
Both family businesses have a long shared history and have collaborated strategically in many areas for years. Royal’s new fit with HilverdaFlorist helps the gerbera specialist to maintain a strong position in a rapidly changing pot gerbera market and allows Takii to develop in other emerging pot- and bedding segments.
Takii and HilverdaFlorist are working closely together to ensure a smooth transition that safeguards the delivery of excellent quality material to their customers.