IGC Show to Feature IGC Retail Lab
IGC Show organizers are unveiling IGC Retail Lab, a new 3,500-square-foot retail symposium and interactive design forum, which will be located on the trade show floor, in collaboration with garden center makeover expert Judy Sharpton. In this North American first, designed to lead the independent garden center industry into 2020 and decades beyond, attendees can learn how to incorporate modern modular gathering spaces in their stores that sell to consumer demand in four key trend areas. The IGC Retail Lab’s TED-Talk-style discussions and merchandising demonstrations are free and open to all attendees daily on the trade show floor.
Using both models based on existing gathering spaces at independent garden centers and interactive planning consultations, Sharpton will demonstrate the products that support each of these four trend focuses, and how to merchandise them for maximum profitability inside store gathering spaces and on the sales floor:
IGC Trend Focus 1: ReWild
The new ecologists among young customers are reinventing garden centers’ approach to environmental stewardship with a local focus. It’s more than pollinators, but it starts there. Visit a butterfly house, and learn how to bring “the wild” back into customers’ gardens.
IGC Trend Focus 2: ReTurn
The garden has always been a place of provenance, memories of the plants from grandmother’s garden like the vegetable patch or fresh-picked strawberries for hand-churned ice cream. Reconnect with the plants and products that take you back to a simpler time and get inspired to sell that same sense of nostalgia to your customers.
IGC Trend Focus 3: ReJuvenate
Independent garden centers are places where tech-stressed customers come to wander among the greenery and “smell the roses.” Find out how your product mix can help rejuvenate your customers, and how to merchandise these refreshing sellers for a uniquely pleasurable shopping experience that distinguishes your store from the rest.
IGC Trend Focus 4: ReTreat
Just as your customers desire rejuvenation, they seek retreat. From forest bathing to monastic centers, the demand for solitude has grown alongside the emergence of constant connectivity. Your customers envision their garden as a place to retreat, where birdsong and water are the only sounds they hear. Help them turn their unique visions of retreat into reality.
For more information or to register, visit igcshow.com.