IMC unveils new vision, rebranding
International Market Centers (IMC) is unifying its physical marketplace business with the Juniper digital offerings and rebranding as ANDMORE, an omnichannel wholesale marketmaker.
This business transformation follows a yearlong initiative to redefine the company’s vision, align all channels under a single brand experience and offer more ways to connect wholesale buyers and sellers through physical and digital platforms, according to ANDMORE.
“Today marks an important milestone as we embark on a new era for our company,” said Bob Maricich, CEO of ANDMORE. “ANDMORE captures our spirit of innovation and focus on doing more to support our customers by enhancing and extending the value of our physical markets for both buyers and sellers across the furniture, home décor, gift and apparel industries.”
ANDMORE’s modern visual identity aims to capture the creative, vibrant nature of the industries the company serves. In addition to the new name and branding, ANDMORE will introduce a host of features and enhancements to its upcoming markets and digital offerings, the company said.
The first product introduction under the ANDMORE name is a new buyer mobile app, which launches today in preparation for the summer markets in Atlanta and Las Vegas. The @Market app includes pre-market planning tools, a personal QR code for quick badge pick-up, the ability to capture and organize images with notes, turn-by-turn directions to help buyers make the most of their time at market, and a comprehensive, post-market recap for easy follow-up and ordering.
“ANDMORE is more than a name or a brand. It is both a promise and a challenge that gives us the space and flexibility to continue to and find new ways to provide exceptional value to our partners and customers,” Maricich said.