National Garden Bureau announces the 2024 ‘Year of the’ crops
National Garden Bureau (NGB) recently announced the 2024 “Year of the” crops.
The “Year of the” program chooses crops specifically for the North American market that are easy to grow, genetically diverse, and with a lot of new breeding to showcase. Breeders, brokers, seed companies, growers, retailers and garden communicators throughout the U.S. and Canada can highlight these flowers and plants in their marketing to help generate interest in and sales of these crop classes.
Year of the Lily – Bulb
Year of the Angelonia – Annual
Year of the Squash – Edible
Year of the African Violet – Houseplant
Year of the Hosta – Perennial
Year of the Buddleia – Flowering Shrub
The 2024 “Year of the” crops will be on display in the concourse at Cultivate’23.
Also at Cultivate’23, “How to Improve Profitability with Free Marketing Programs” will host industry panelists discussing how to use the “Year of the” program, as well as similar programs from both NGB and All-America Selections. The session will be held at 4 p.m. on Saturday, June 15 in Union Ballroom A.