Old World Christmas announces new licensing partnerships for 2025
Old World Christmas announced multiple new licensing partnerships for the creation of hand-blown glass ornaments.
General Mills, Magic: The Gathering, The J.M. Smucker Co. and Strawberry Shortcake will come to life this holiday season in hand-painted, hand-glittered ornaments created to capture the spirit of the brands.
“Our ornaments are all about memories and storytelling,” said Neal Applefeld, president and CEO, Old World Christmas. “These four new partners span across decades of fans, and help capture memories of everything from breakfast in front of the TV on Saturday mornings to favorite characters to after school snacks. We hope that not only will people be able to reminisce, but also introduce them to their kids and families.”
General Mills will have nine new ornaments: Totino’s Pizza Rolls bag, Cinnamon Toast Crunch cereal box, Lucky Charms cereal box and Lucky Leprechaun, Cheerios cereal box, Pillsbury Doughboy, Trix cereal box and Betty Crocker Gingerbread Mix and Big Red Cookbook.
In addition, Old World Christmas is introducing a new ornament: the Black Lotus Card ornament — an officially licensed tribute to the iconic Magic: The Gathering card. The ornament, stylized as a Black Lotus Magic: The Gathering card, is a nostalgic nod to the game’s legacy.
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