The Plant Co. expands leafjoy distribution through EHR
The Plant Co. has named EHR its North American horticultural brokerage partner for the Proven Winners leafjoy houseplant program, expanding distribution to independent garden centers across EHR’s network.
Under the agreement, EHR is authorized to sell and distribute the leafjoy product line, including 9-, 12- and 17-cm premium foliage, leafjoy littles, H2O hydroponic designs, Terraform Terrariums, Canopy hanging baskets, and Boutique and Collector’s Edition selections.
“We’re thrilled to offer a program that provides independent garden centers such a distinctive collection of houseplants with a program that is easy to buy, merchandise and support,” said Chris Berg, director of marketing for EHR.
According to The Plant Co., the partnership provides independent garden centers with an additional distribution channel for the retail-ready branded houseplant program through EHR’s brokerage network.
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