PVG Adds Retail Account Manager
Pleasant View Gardens (PVG) recently announced the addition of Amy Cardello as retail account manager. In her new role, she will enhance service for PVG’s finished customers as the Spring garden season begins.
Cardello will be tasked with helping PVG customers make the most of its new programs designed to help customers succeed, like its ColorSmart perennials and shrubs program and the Proven Winners Connect+ program, an exclusive marketing service provided for IGCs.
“This is a position we had been evaluating for some time,” said Andy Huntington, Pleasant View’s national sales manager. “We were really waiting for the perfect person to come along at the right time. And Amy is the person we think can really help ramp up our retail presence to new levels, further strengthening our ability to serve our retail customer base.”
With a concentration on building stronger relationships with PVG’s retail customers, Cardello’s new position is also responsible for preselling crops, expanding key accounts, and performing on-site merchandising setup for retailers.
Cardello will also conduct ongoing seminars and Proven Winners Certified Garden Center training and education for PVG retailers – which ties in well with her background within the education market.
For more information, visit www.pwpvg.com.