PDSI hosted Spring Garden Roadshow
Plant Development Services Inc. (PDSI) held a traveling Spring Garden Roadshow this past March for garden content creators, consumer press, and nonprofit horticulture leaders.
Kicking off with its inaugural stop in Atlanta on March 13 and continuing to Birmingham on March 14, the event transported guests back in time with a curated, retro-inspired setting. Debuting were new and notable plants from the Southern Living Plant Collection and garden goods from event partner OASIS Forage products.
“Our roadshow is a spin on the classic spring garden shows,” said Corrina Murray, director of marketing for PDSI. “We wanted to reflect the ‘timeless cool’ of a classic road trip and the mid-century aesthetic trends driving garden and home design in 2024. Together with our media and influencer attendees, our vision is to bridge the generational gap and reach the diverse and engaged audience of gardeners who continue to embrace the hobby.”
As guests arrived at the venues, a private historic residence in Atlanta and the Birmingham Botanical Gardens, they were greeted by the nostalgic sight of a vintage van brimming with Southern Living Plants’ most popular varieties to peruse and photograph. The retro ambiance continued as attendees moved into the mid-century-inspired outdoor living room filled with wicker furniture, colorful plant combinations, and vintage-style pennants featuring the names of top-selling Southern Living Plants like hydrangea ‘White Wedding’ and nandina ‘Obsession’.
One of the event’s highlights was the interactive DIY bouquet and arrangement bar, led by OASIS Forage designer Sharon McGukin. Attendees crafted stunning floral masterpieces with spring blooms and freshly cut foliage from the nearby Southern Living Plants on display.
The Spring Garden Roadshow welcomed media from leading consumer publications such as Southern Living, HGTV, and Country Living representing a consumer readership of over 35 million, and influencers, and content creators with a social media audience of over 1.1 million.
Photos courtesy of PDSI.
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