Scotts’ Lawn Fertilizers to Be Phosphorus-Free
ScottsMiracle-Gro launches water quality and conservation initiatives through multi-faceted program that includes phosphorus-free lawn fertilizers by the end of 2012, an innovative nitrogen-use focus and a new multi-year commitment to consumer education and outreach on World Water Day.
The Scotts Miracle-Gro Company recently launched new initiatives involving product changes and consumer education efforts to improve water quality and conservation in the United States.
“We want to provide consumers with the tools they need to create the lawn and garden they want while also being stewards of the environment,” said Jim Hagedorn, chairman and chief executive officer. “What better time to announce these initiatives than on World Water Day, and also at the start of another lawn and garden season.”
Two key initiatives related to the nutrient content of lawn fertilizers were announced. First, by the end of 2012, phosphorus will be removed from ScottsMiracle-Gro’s lawn fertilizers, which includes the Turf Builder brand.
Scotts has also committed to research and development in consumer lawn and garden care, announcing it is increasing its focus on more efficient and optimized ways to use nitrogen in its lawn fertilizer products through enhanced science and technology efforts.
The company’s CEO also commented on Scotts’ new multi-year commitment to new consumer communication, education and grassroots outreach regarding water quality and conservation. This commitment includes incorporating water quality and conservation messaging into ScottsMiracle-Gro’s consumer advertising, dedicated websites and other digital outreach tools for consumers as well as funding for educational outreach efforts with environmental partners and local organizations.
For additional information, visit www.scotts.com.
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