Apr 29, 2021
Seed Your Future Names New Executive Director

Seed Your Future has announced the selection of Jazmin Albarran as their next executive director to succeed retiring founding executive director Susan E. Yoder, IOM.

Albarran will join Seed Your Future on May 10. With solid knowledge of associations and philanthropy, she will bring her skills and expertise in planning, leading, and managing development projects and programs to the movement. She has experience in a range of nonprofit organizations, including those focused on crisis support, youth development and workforce development. She will work with volunteers and staff to continue to promote horticulture and floriculture and encourage more people to pursue careers working with plants.

Following Seed Your Future and the Society of American Florist’s recent announcement to join forces to work together to build more interest in careers across horticulture and floriculture, the timing of this appointment allows for Albarran’s involvement in the operational and governance transitions that are occurring throughout 2021.

“I recognize that a change in leadership will come with its fair share of challenges,” said Albarran. “I firmly believe that relationships strengthen leadership. And as such, I will take the initiative to actively deepen current relationships with the Society of American Florists, Seed Your Future’s National Leadership Cabinet, Advisory Council, and volunteers; and engage new advocates to advance Seed Your Future’s strategic vision and mission.”

“I am excited to begin working with Jazmin,” said Kate Penn, CEO of the Society of American Florists. “Not only does she have the leadership and operational acumen we are seeking, she also brings unique insight and experience with diversity, equity, and inclusion initiatives that will help us to highlight pathways to green-collar employment for individuals of diverse cultures, backgrounds, and abilities.”