Seed Your Future’s Green Career Week continues to grow
First launched in fall 2022, Seed Your Future’s Green Career Week continues to attract new talent into the floriculture, agriculture and horticulture fields.
Over the course of the four Green Career Weeks, more than 200 businesses have joined the effort and over 730 individuals have downloaded toolkit materials. Participating organizations and individuals from across the U.S. have talked with students at their schools, invited prospective young workers to visit their business, and promoted careers on social media throughout the week. Associations, foundations, retailers, nonprofits and educational institutions are among the wide variety of organizations that have taken part.
“It’s imperative that our industries and businesses do all we can to grow our workforce of the future,” said Seed Your Future executive director Jazmin Albarran. “We have such a compelling societal story to tell — from how we impact the food supply to air quality to quality of life and so much more.”
Albarran conducted 11 national and regional radio interviews to promote the week which ran more than 100 times and reached 3.8 million listeners. During her segments, Albarran conveyed the importance of green careers, as well as the benefits of working in the fields.
“We envision a U.S. where everyone understands the power of plants and the promising careers, in science and technology, marketing, HR, graphic design, and the variety of diverse career opportunities available working with plants,” Albarran said in one interview.
The next Green Career Week of 2024 is scheduled for Sept. 30-Oct. 4. To participate, download toolkit at Career Week – Seed Your Future.
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