Syngenta Flowers names Alicain Carlson head of marketing
Syngenta Flowers announced the appointment of Alicain Carlson, Ph.D., as head of marketing – Americas. This appointment supports the company’s commitment to launching new products backed by technical data and cultivating an innovative portfolio through strategic marketing based on industry needs.
“I am eager for this next role to develop our product portfolio and marketing strategy, further leveraging my technical experience and building on relationships in our organization and the industry,” Carlson said. “I have enjoyed leading the highest quality technical team in the industry, so the opportunity to expand that responsibility is an honor. I look forward to building a stronger marketing organization in the Americas and globally.”
Carlson has been with Syngenta Flowers for over eight years, where she has excelled in multiple technical roles, from supporting data-driven product launches through trialing to generating technical grower resources and managing teams of specialists. As head of marketing, she will lead teams of product managers, technical specialists, and marketing and pricing managers to execute an aligned strategy for developing, supporting, and promoting Syngenta Flowers’ innovative portfolio. She will remain a member of the Americas leadership team, contributing to our regional business strategy.
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