TDI Brands Signs Licensing Agreement with Wagner
TDI Brands recently announced that it has entered into an exclusive licensing agreement with Wagner, a European manufacturer of plant caddies.
Under the terms of the agreement, TDI Brands will be the exclusive distributor of Wagner plant caddy products in the U.S., making them the go-to supplier for U.S.-based garden centers, nurseries, and online retailers. The Wagner brand will become part of the Tierra Garden Wholesale division.
“We are excited to expand our offering into plant caddies with Wagner. Pottery is one of the largest hard good categories in our industry and plant caddies are a perfect complimentary product to that category. Wagner caddies are the best in the world, bar none, and TDI Brands is pleased to bring them to the U.S. market,” said Mike Bartley, president of TDI Brands. “This partnership allows us to continue our mission of providing, unique, distinctive, and timeless garden products and strengthens our position within the industry, making it easier for our customers to get the products they need to serve their gardening patrons.”
“Wagner is excited to be working with TDI Brands,” said Ulrich Wagner, managing director of Wagner. “We are looking forward to developing a long-term business partnership to establish Wagner plant trollies as the leading brand in the U.S.’’