Terra Nova Nurseries Releases New Catalog
Terra Nova Nurseries has released its 2020-2021 edition of its plant catalog, which is digital in format and accompanied by a print and digital supplement showing and detailing key information and highlights.
The digital 2020-2021 catalog from Terra Nova Nurseries includes sections for each genus and featured varieties within all newly released series and collections. New, individual varieties are also profiled across large, colorful display pages. Selections include agastache, begonia, coleus, coreopsis, echinacea, geum, heuchera, heucherella, kniphofia, lewisia, pulmonaria, sedum, tiarella and others.
The catalog features numerous sections with updated plant and breeding information regarding new plants for 2020-2021; Terra Nova Nurseries’ top pollinator plants; heuchera ‘Northern Exposure Sienna’ as ‘Plant of the Year’; 2019 trial garden highlights; Terra Nova’s presence at the Beijing Expo Park gardens; Terra Nova Nurseries and ThinkPlants partnership; marketing metrics; cultural information; the company’s unrooted cutting program (UTC); sales team contacts; ordering forms; early ordering discount details; and other resourceful content.
Information regarding Terra Nova Nurseries’ Integrated Pest Management (IPM) Program can be found in the catalog as well. This section explains how the company has continued to develop and implement a sustainable biocontrol IPM program to defend its plants against problem pests. This program is also employed to provide Terra Nova customers with strong and healthy plants.
This year’s digital-only catalog will include an updated and expanded “Garden Trial Highlights” section, which features feedback on the performance, popularity and resilience of trialed Terra Nova plants.
The new catalog has a companion supplement offered in print and digital formats. The supplement highlights changes made to Terra Nova’s new Bare Root Kniphofia Crown Program. It also includes information about Terra Nova’s ThinkPlants partnership; 12-month Heuchera/Heucherella Early Order Discount Program; and new plants for 2020-2021. The supplement also features Terra Nova’s “Class of 2019,” highlighting 10 popular varieties from last year that are now retail ready.
The 2020-2021 catalog can be downloaded at www.terranovanurseries.com. The supplement’s print copies will be mailed to Terra Nova Nurseries’ customers, brokers, licensees, trade publications and other industry partners.