Westhoff, Dümmen Orange discontinue licensing agreement
Westhoff and Dümmen Orange announced they have decided to discontinue their licensing agreement for the production of unrooted cuttings of Westhoff breeding products at the end of this season.
“We value the long history of the relationship between our two companies, but the market has changed,” said Christian Westhoff. “Our mutual business models have shifted since the inception of our partnership, competitive pressures in the marketplace and the rapidly changing global space for breeding companies has led to the mutual realization that both companies need to make changes to better suit the needs of our customers today.”
The North American market will continue to be supplied from Westhoff’s remaining licensees: Cohen Nurseries, Plant Source International, Quality Cuttings Team and Vivero International.
For additional questions and inquiries, contact Westhoff at [email protected].
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