Public relations

Ads With Attitude

After a disappointing return on last year's print ad campaign, which consisted of low-price promotions and specific product pushes, Pesche's Flowers i... more »

Ladies’ Night … Done Right

Over the last three years — and with some lessons learned along the way — Girls' Night at Molbak's Garden + Home, Woodinville, Wash., has grown into... more »

Not Your Typical Pop-Up

For a floral design business that focuses heavily on the art of container gardening, Nectar & Company of Macon, Ga., sure has another art form dow... more »

Become The Buzz

A lot has been written about all the ways you can get buzz for your business — from putting discounts on your Facebook fan page, to reaching out to m... more »

Grilled Cheese & Makeup

Grilled-cheese tattoos and customer service wristbands. The following concepts are just too good not to share. And while neither of them come from our... more »

BASF Produces Video on Benefits of Ornamentals

BASF has created a new YouTube video, "Plants Give Back: Benefits of Ornamentals," that helps explain the benefits that are created by plants. The ed... more »