Marketing

March 2005
Set the Table

Pottery Barn, Crate & Barrel, Williams-So-noma — you'd have to have been living under a rock the last five years or so not to know who these companies are. Stores like these have really made... more »

March 2005
Going for the Gusto

Remember that person on your block who always had an extravagant garden full of big blooming flowers; garden flags hanging from the porch; fancy trellises and containers placed here and there; garden ornaments all over... more »

March 2005
In the Bag

When it is time for a customer who has just spent a fair amount of money in your store to check out, what kind of bag or box should you give them? Something that small... more »

February 2005
Your Community – Your Business

I know what you're probably thinking: "Here's this editor telling me to give, give, give — that it's the right thing to do, that it will make me feel good about myself, that in the... more »

February 2005
The Gardening Gourmet

Traveling around the country (with an occasional international expedition) within the past few years, I have noticed the explosion of gourmet foods in the garden center. Everything from jellies and coffees to dessert mixes and... more »

January 2005
Profiting from Pets

Take a minute to absorb the following statistics. Sixty-two percent, approximately 64.2 million, U.S. households own a pet. There are approximately 377.8 million pets in the United States. An estimated $34.3 billion was spent on... more »

January 2005
Just One

In an effort to start the new year in the right frame of mind, I just finished reading Paco Underhill's Why We Buy. I've been putting off actually reading the book for a while now... more »

July 2004
Larger Than Life

Within the past month, I have been traveling to a number of garden centers around the country (for more information on the travels, see Headlines) learning what is hot and what is not right now.... more »

July 2004
Is Floriculture Relevant?… You bet it is!

Understanding the Consumer: Is Floriculture Relevant? was the topic of the week at the recent Seeley Conference conducted at Cornell University, Ithaca, N.Y. This conference is an industry think tank, drawing in leaders from all... more »

July 2004
Artistic Flare

Handmade, hand-painted, artsy — do those words seem to be coming out of your customers' mouths a lot lately? More and more consumers are looking into items for their gardens that are artistically based, including... more »

July 2004
Celebrations…

This is the season for celebrations... weddings and graduations, the end of one stage of life and the beginning of another. It's a season of celebrating the accomplishments that one had to endure and achieve... more »


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