Marketing

May 2022

Traditional Versus Modern Marketing

“Because the purpose of business is to create a customer, the business enterprise has two and only two basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is... more »

April 2022

Leveraging Technology to Fertilize Growth

Running a garden retail business in today’s unpredictable environment can be daunting, but the right software tools can make growing your business a simpler and surer path. Small business owners often have many roles; the... more »

March 11, 2022

Gardening Motivations of U.S. Plant Purchasers COVID Pandemic Study Released

Many horticultural companies reported favorable sales in 2020 despite government-mandated restrictions to quarantine-in-place, according to researchers Bridget K. Behe, Patricia T. Huddleston, and Charles R. Hall. Understanding what drove consumers to make plant purchases can... more »

March 11, 2022

Ferry-Morse to Host Garden Get-Together Facebook Live on First Day of Spring

Ferry-Morse, one of the oldest and largest home gardening seed packet companies in the U.S., announced its first annual Garden Get-Together will take place on Sunday, March 20, the first day of spring, on Facebook... more »

March 9, 2022

Monrovia Offers Plant Combination Style Tips Webinar

With the arrival of spring, your customers will be planning, planting, and dreaming about their 2022 gardens. Monrovia is sharing inspiring solutions to spring style challenges in their latest gardening webinar. Join Monrovia’s plant hunter... more »

March 2, 2022

Proven Winners Shrub Madness Returns

Celebrate the start of spring with Shrub Madness, the only bracket competition that pits shrub against shrub in a no-holds-barred battle for the title of World Champion, with your votes determining which plant advances through... more »

March 2022

2022 Is the Year of the Salad Greens

According to a 2021 survey commissioned by Fresh Express and conducted by OnePoll, 73% of consumers are dedicating themselves to a healthier diet after gaining what has been dubbed “The Quarantine 15,” meaning the 15 pounds they gained... more »

March 2022

What’s New in Edibles

Cucumber ‘Mexican Sour Gherkin’ Fruits look like miniature watermelons and taste like cucumbers with tangy citrus overtones. A crunchy addition to salad! Vines grow 4-7 feet long (perfect for a trellis) and the flowers attract... more »

March 2022

Fresh Food Finds in the Garden Center

Does your garden center offer fresh produce by way of a farmers’ market or community supported agriculture (CSA) program, or are you considering offering one? We reached out to our readers to see if they... more »

March 2022

To Market?

Thanks to Covid, farmers’ markets have been given a bit of a boost when disruptions in the food system occurred and pushed customers to find alternatives to their usual shopping outlets. According to a study... more »

February 24, 2022

Wave Petunias Relaunches Website

PanAmerican Seed has relaunched the Wave Petunias and Cool Wave Pansies consumer-facing website this year with an updated design. The refresh is intended to drive brand awareness, provide a completely mobile-friendly navigation, as well as... more »

February 17, 2022

AFE Releases Free Flower Promotional Content

American Floral Endowment (AFE) recently announced it has released free content to help you spread positive messages about flowers. Flower-friendly graphics for your business or personal social media can be found here. Download graphics featuring flower positivity,... more »