Marketing
IGCs, Nurseries and Flower Shops Provide Safe Way to Celebrate Spring Holidays
People are being asked to hunker down even further this week and traditional springtime gatherings are all on hold. During this uncertain time, California nurseries, garden centers and flower shops are adapting, staying open and... more »
Proven Winners Creates Facebook Group to Help IGCs Meet Today’s Challenges
Proven Winners has created a new Facebook group to help independent garden centers meet some of the challenges they are facing during the COVID-19 pandemic. The Facebook group, Proven Winners IGC Connect, is set up... more »
Expanding Ecommerce
Passion, vision and ethics — it helps you visit the homes and lives of your customers and give them what they want and need. As of now, the horticulture industry has really stepped up its... more »
Brand Aid
Many businesses are developing a new strategy to market their story. There is no one component to make it work, but a combination of many parts or building blocks that make up the whole. Vendor... more »
It’s All About Engagement
One of the perks of my job is that I get to travel to see dynamic garden centers throughout North America. I’m on planes — a lot. As much as I’d love to regale you... more »
Focused on the Future of Gardening
National Garden Bureau (NGB) Executive Director Diane Blazek wants people to know that the organization she leads is a source for not only garden centers, but for home gardeners, members of the media, social media... more »
Hitting the Target: Marketing to Shoppers Under 40
"Customer-centric” is a marketing buzzword that’s often used to describe the type of experience that attracts millennial and Gen Z consumers. Yet a recent slew of ridiculous crowd-funded campaigns — such as KFC’s Kentucky Fried... more »
10 Tips for Garden Retailers to Take Great Photos
Whether snapping photos on your smartphone to post on your social media pages or staging plant product shots for your website, taking photos is key to your marketing plan. Here are a few tips you... more »
Proven Winners Supports College Plant Initiative
For the second year, Proven Winners is supporting the Collegiate Plant Initiative (CPI), a student-run organization founded at the University of Florida with the goal of connecting college students with plants and opportunities in the horticulture industry.... more »
What Are Your Customers Saying About You?
Not so long ago you heard directly from your customer or word-of-mouth. Today, it is much more complex. A customer can say something (either positive or negative) about you and your business in an ever-increasing... more »
Latest Issue of Gardening Simplified Now Available from Spring Meadow Nursery
Volume seven of the popular Gardening Simplified magazine has been released by Spring Meadow Nursery, manager of the popular Proven Winners ColorChoice flowering shrub brand. The 100-page reference guide is part of the company’s direct-to-consumer advertising and... more »
PanAmerican Seed Launches Website for New Impatiens Series
PanAmerican Seed has launched a new website devoted specifically to its new Beacon impatiens, a series of I. walleriana with proven high resistance to impatiens downy mildew. The website www.BeaconImpatiens.com appeals to many audiences, and includes special features, including the... more »
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April 24, 2024
Teachers to take field trip to explore horticulture
April 23, 2024
That Flower Feeling names 9 to marketing committee
April 23, 2024
