Marketing

Innovator Awards Featured

March 1, 2023
Deadline extended for garden center innovator awards

How innovative is your garden center? Share your story now for the 2023 Lawn & Garden Retailer Innovator Awards. These awards will recognize garden centers for excellence in categories such as: Community Involvement, Classes and... more »

March 2023
Petitti supports eco-friendly products and practices

Whether it’s reducing waste, implementing recycling programs or finding new efficiencies, garden centers are constantly striving to perform in a more eco-friendly manner. Noelle Clark Akin, manager of training and education at Petitti Garden Centers... more »
Merrifield Garden Center

March 2023
Mastering garden center merchandising

The old cliche of “stack it high and watch it fly” couldn’t be further from the truth for independent garden centers. Effective merchandising takes much more planning; it’s an ongoing process to introduce your products... more »
Plant Vault plant boutique rare plants Karli Heineman TPIE

March 2023
Tropical trendspotting: A boutique houseplant shop focuses on rare and unique plants

A background in fashion might not be commonplace in the plant retail world, but for Karli Heineman, it’s turned out to be a real advantage. Before moving to San Diego from Los Angeles five years... more »
Proven Winners ColorChoice Shrub Madness returns

February 27, 2023
Proven Winners ColorChoice Shrub Madness returns

Proven Winners ColorChoice has announced that Shrub Madness will return Feb. 27. The bracket competition pits shrub against shrub in a battle for the title of World Champion through votes. The contest runs in prediction... more »
Monrovia Home Gardener Ultimate Spring Planning Guide 

February 23, 2023
Monrovia Releases Spring Planning Guide for Home Gardeners

Monrovia recently announced it is offering new inspiration for home gardeners to guide their planning and shopping for spring projects. The new Ultimate Spring Planning Guide offers information and inspiration for creating new and updating existing... more »
Suntory Flowers Goes to the Grammy Awards

February 7, 2023
Suntory Flowers Goes to the Grammy Awards

Suntory Flowers once again delivered beautiful blooms to the red carpet with Tu Bloom of Bloom Designs Inc., the official botanical artist for the GRAMMYs. The 65th Annual GRAMMY Awards took place February 5 at the... more »
Groovy Plants Ranch food truck 1

February 2023
Going Mobile: Considerations for Incorporating a Food Truck at Your IGC

You have a store full of customers — how can you get them to stay longer? Feed them of course. Two garden centers share the different roads they followed to having food trucks on their property and... more »
Natureworks entrance

February 2023
Focused on Organic Gardening

Nancy DuBrule-Clemente isn’t afraid of a challenge. She founded the landscape company and destination garden center Natureworks in southern Connecticut in 1983 as a woman-led, organically focused company at a time when gardening was chemical... more »

January 24, 2023
NGB Offers Expanded Marketing Tools for “Year of the” Crops

National Garden Bureau (NGB) is once again trying to make life easier for retailers and growers this spring! NGB has created trendy, creative and on-point marketing tools available now to help promote the 2023 “Year... more »

January 17, 2023
Vegetable Gardeners to Spend More Time and Money in 2023

A new study found that, despite time pressures and the ability to engage in other activities, vegetable gardeners are looking to spend more time and money in 2023. The research, conducted by Axiom Marketing, a... more »
Monrovia Rewards

January 11, 2023
Monrovia Launches Consumer Rewards Program

Monrovia is encouraging customers to shop online and then pick up their purchases at a local independent garden center with its new rewards program. Gardeners who create an online account will now earn points every... more »