Free Webinar to Reveal Loyalty Marketing Trends
In a free webinar at 1 p.m. EST on Oct. 11, 2007, COLLOQUY experts Kelly Hlavinka and Rick Ferguson will provide an in-depth analysis of demographic trends in loyalty marketing, along with practical strategies to help marketers face the challenges presented by saturation and consumer fatigue.
Hlavinka and Ferguson will reveal proof that in an era of loyalty program saturation, one size no longer fits all. Research from a recent study of loyalty program participation and perception across different demographic segments yields new information about six key consumer groups: affluent, young adult, seniors, core women, emerging Hispanic and general adult.
The webinar will present fresh information on loyalty program design strategy including specifics about creating a “difference engine” as a method to segment and engage loyalty program audiences as well as attract and retain new members.
Click here to register for the webinar.
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