Spotlight on Salvia and Snapdragon
As you’re likely aware by now, the National Garden Bureau (NGB) has announced the four plants that will be featured in its “Year of the” program for 2019. And I’m very excited for two in particular.
For the annuals category, 2019 will be Year of the Snapdragon. And for the perennials category, 2019 will be Year of the Salvia nemorosa. I don’t know about you, but when I envision an extraordinary landscape I see snapdragons and salvias.
They both have incredible structure and season-long durability. With snapdragons in particular, consumers will enjoy the vibrant color spikes available in a multitude of colors. Plus, they are delightfully fragrant!
Salvias are the perfect perennial component to any outdoor setting, and even containers too. They are easy to grow and drought tolerant, and they present an abundance of tall spikes in shades of violet and purple, and even pink to white.
While summer is still in full effect, this is an excellent time to look to 2019 and plan for next season. Will you be promoting the “Year of the” program? It’s really an excellent opportunity to drive sales through this established marketing initiative.
NGB selects crops each year that are easy to grow and genetically diverse, with lots of new breeding to highlight. By mid-November, NGB will provide photos along with PDFs of fact sheets, flyers, handouts and signage on its website for you to use at no charge!
If you plan to promote snapdragons and salvias next season, here are some recent variety introductions that are definitely worth your attention.
Snapdragon ‘Candy Tops Orange’
Snapdragon ‘Snaptastic Yellow’
Salvia ‘Blue By You’
Salvia ‘Pink Profusion’
Snapdragon ‘Crackle & Pop Lavender Bicolor’
Snapdragon ‘Snaptini Burgundy Bicolor’
Salvia ‘Color Spires Indiglo Girl’
Salvia ‘Rose Marvel’
Are snapdragons and/or salvias a top seller for your business? Do you plan to promote them next year? If so, do you have any favorite varieties that you’d like to offer your customers? Shoot me an email at [email protected], and let me know. I’d love to hear from you.