Decades of colorful success
Wave Petunias from PanAmerican Seed is celebrating an industry milestone this year, announcing 
30 years of success as the petunia that gardeners trust. Since its debut in 1995, the brand in its distinctive pink packaging (pink pots outsell black pots 6 to 1!) has drawn shoppers and fans by the millions, as Wave petunias and Wave pansies help them grow and feel like a pro.
To commemorate such an important anniversary — and to help greenhouses and retailers take advantage of extra consumer interest — PanAmerican Seed is planning several exciting events beginning this spring.
Wave Day
First, the brand now has an official consumer holiday: National Wave Day is May 3! There will be a full slate of festivities celebrating as the Wave Petunia team counts down to the kickoff of this special new holiday.
View from the Top
Next, to further confirm that Wave Is Growing, PanAmerican Seed will be unveiling a new addition to its Wave Pansies line. Top Wave pansies will debut at the annual California Spring Trials (CAST) event at Ball Horticultural’s Santa Paula location. Registration will be open soon for members of the industry to get a first look.
Attracting New Gardeners
Then, to build on the Wave brand’s vision of coloring the world with flowers through thoughtful and engaging collaboration with trendsetters, tastemakers and creatives, Wave petunias will be launching an exclusive partnership with a renowned artist who will use Wave petunias in a very special way to herald new growth, hope and possibility.
Three-Season Promotions
To help greenhouse growers and garden retailers prepare for the increased interest in Wave petunias and Wave pansies throughout 2025, a full promotional package will be made available free of charge. The materials will also help stores market Wave through three seasons of sales, focusing on pansies for spring and fall and petunias for spring and summer.
Reaching out
Advanced access to these marketing assets (videos, signage, social media posts, handouts, etc.) will give the industry the tools it needs to plan local and more personal events with the Wave brand.
Order Early
For best availability of Wave petunia colors and mixes for this 30th year of celebration, PanAmerican Seed is encouraging greenhouses to contact their preferred supplier for seed and plugs. Another announcement will be forthcoming on how to participate in the upcoming events, as well as how to register a retail business as a location to purchase Wave Petunias and Wave Pansies.
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