Articles
3 Ways to Enhance Your Digital Presence
To say that this spring was unusual would be a vast understatement. As most of us were asked (or told) to stay home, our everyday lives transitioned to balancing work, perhaps homeschooling children, and, for... more »
Garden Centers’ Response to COVID Outbreak
Wellington Gardens’ spacious property and posted signs helped with customer and employee safety. “We have the advantage of plenty of room to spread our customers out, says Christine Wellington, owner of Wellington Gardens in Brentwood,... more »
Two Sales Trends on the Rise in the Age of Coronavirus
In these crazy Tiger King, grandmas on Zoom, masks as a fashion statement new world we find ourselves in today, change is coming at a dizzying pace, despite our population never being more physically distant.... more »
5 Minutes With … Kate Terrell
What drew you to this industry? Like many, I was born into it, swore I would never work in it and then realized it was so much better than anything else. What do you love about... more »A Collaborative Approach
This industry is nothing if not collaborative. At various events, I’ve seen IGC owners and operators talking to peers to share ideas and successes, and even pass along supplier names for products that are in... more »
Your Corner of the Sphere…
We keep hearing the term “value proposition” in the context of identifying and communicating the specific reasons why consumers should be buying our industry’s products at your store. This is especially important not only because... more »
5 Minutes with … Stephen Barlow
Could you share a little about your background? My parents started our business when I was 10, so I’ve grown up in the industry my whole life. I started working when I was about 12.... more »
A Challenging Journey…
I think it’s safe to say that, in modern history, no individual or business has ever been subjected to such rapid change of almost unfathomable magnitude as we have experienced in the past few months... more »
Selling More Pots & Planters
The U.S. Chamber of Commerce has reported a growth surge in the garden center industry since early March, likely due to travel restrictions throughout the country. Garden centers are often exempted from local closure orders,... more »
Using Social Media Effectively in Uncertain Times
With our suddenly enforced social isolation due to COVID-19, social media has become our window to the larger world. Beyond endlessly refreshing the news, or sharing photos of elaborate meals, it’s also how we communicate... more »
Lead Like the Mouse
From an early age on through my teenage years, I have fond memories of making the drive with my family from our central Alabama home to the vacation capital of the world. I always looked... more »
Understanding Millennials from the Millennial Perspective
Being prepared to connect with our next big horticultural consumer is important, but difficult to manage when we’re simply trying to get through today. Especially in a year with COVID-19 presenting the biggest curveball of... more »
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