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Articles

Proven Winners Ask-the-Expert

July 2020
3 Ways to Enhance Your Digital Presence

To say that this spring was unusual would be a vast understatement. As most of us were asked (or told) to stay home, our everyday lives transitioned to balancing work, perhaps homeschooling children, and, for... more »
Country Mile Gardens, in Morristown, New Jersey, COVID tshirt

July 2020
Garden Centers’ Response to COVID Outbreak

Wellington Gardens’ spacious property and posted signs helped with customer and employee safety. “We have the advantage of plenty of room to spread our customers out, says Christine Wellington, owner of Wellington Gardens in Brentwood,... more »
July 2020 Dirty Secrets stock Two Sales Trends on the Rise in the Age of Coronavirus

July 2020
Two Sales Trends on the Rise in the Age of Coronavirus

In these crazy Tiger King, grandmas on Zoom, masks as a fashion statement new world we find ourselves in today, change is coming at a dizzying pace, despite our population never being more physically distant.... more »

July 2020
5 Minutes With … Kate Terrell

What drew you to this industry? Like many, I was born into it, swore I would never work in it and then realized it was so much better than anything else. What do you love about... more »

July 2020
A Collaborative Approach

This industry is nothing if not collaborative. At various events, I’ve seen IGC owners and operators talking to peers to share ideas and successes, and even pass along supplier names for products that are in... more »
Pohmer stock July 2020 Your Corner of the Sphere

July 2020
Your Corner of the Sphere…

We keep hearing the term “value proposition” in the context of identifying and communicating the specific reasons why consumers should be buying our industry’s products at your store. This is especially important not only because... more »
Stephen Barlow is the second-generation owner of Barlow’s in Sea Girt, New Jersey

June 2020
5 Minutes with … Stephen Barlow

Could you share a little about your background? My parents started our business when I was 10, so I’ve grown up in the industry my whole life. I started working when I was about 12.... more »

June 2020
A Challenging Journey…

I think it’s safe to say that, in modern history, no individual or business has ever been subjected to such rapid change of almost unfathomable magnitude as we have experienced in the past few months... more »
Selling More Pots & Planters Big Grass Living

June 2020
Selling More Pots & Planters

The U.S. Chamber of Commerce has reported a growth surge in the garden center industry since early March, likely due to travel restrictions throughout the country. Garden centers are often exempted from local closure orders,... more »
Grace Hensley is the owner of Fashion Plants LLC

June 2020
Using Social Media Effectively in Uncertain Times

With our suddenly enforced social isolation due to COVID-19, social media has become our window to the larger world. Beyond endlessly refreshing the news, or sharing photos of elaborate meals, it’s also how we communicate... more »
Lead Like the Mouse Cultivate'20 speaker

June 2020
Lead Like the Mouse

From an early age on through my teenage years, I have fond memories of making the drive with my family from our central Alabama home to the vacation capital of the world. I always looked... more »
Understanding Millennials from the Millennial Perspective

June 2020
Understanding Millennials from the Millennial Perspective

Being prepared to connect with our next big horticultural consumer is important, but difficult to manage when we’re simply trying to get through today. Especially in a year with COVID-19 presenting the biggest curveball of... more »

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